September this year, the company collective autumn outing, a rare, the company various departments to organize themselves, between the lines full of care, is saddened to read: Australian international staff enhance the collective sense of pride, open up horizons of staff, cultivate employee sentiment. so that employees outside of work in the busy relax and enjoy the beauty of nature, physical and mental pleasure, to better state of mind into the future to the life and work by the Group Management Committee decided that special approval in September to 12 month period as the unit employees in department travel ......on the agenda, in order to show the principle of fair disclosure, I am particularly mass mailings soliciting our views mm
, the suburbs of Beijing Tour Series
1, Ssangyong Gap outing, Cuandixia Quest;
Price: 298 yuan
2, wild hills, bamboo rafting
shidu Quote: 218 yuan
3, old as the peak, Stone Gap Waterfall
Price: 298 yuan
4, Chengde Mountain Resort, Puning Temple, the Potala Palace
small Price: 318 yuan
Second, other provinces and cities travel series
1, Yuntaishan, Longmen Grottoes, Shaolin Temple
Price: 1100 yuan
2, Qingdao Laoshan
Price: 980 yuan
three, picking + dinner
Address:
1, Tongzhou District, the fifth production team picking grapes
2, hot lunch lady
four, Wangfujing Picnic, to find ha ha cents a hutong (Please ignore this block of text)
five other ......< br> mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
In fact, within my heart, I am very much want to go to Shaolin Temple, but unfortunately cost too much was the resistance against high. Finally, some good positive thoughts comrades call me 200 yuan have selected the suburbs of Beijing tour, I saw, but fortunately not the last thing I want to Chengde, so settle down.
OK, the night without incident.
mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
today, very suddenly, and the visa department came to me that we all have to Ms Wong went to Chengde, I repeatedly thought to do her work:
can not represent everyone's idea of to take care Yeah, we all have to Chengde mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm Then, ten minutes later, I fall fast flight exploded:
crystal -309 14:55:05
Chengde Mountain Resort, Puning Temple, the Potala Palace
small Sun 14:55 -187 : 34
you sure you are not forced to Yeah?
Ms Wong Jing -309 14:57:22
let me say that the voice of my soul issued
mmmmmmmmmmmmmmmmmm
Peng -58,314 : 55:15
孙总, I like Mountain Resort ..... oh yeah!
Sun -187 14:56:08
is voluntary and you really do? Do not worry, boldly speak out < br> Peng -583 14:57:20
孙总, I'm sure and make certain that I am a voluntary .....< br> mmmmmmmmmmmmmmmmmm
Hui -507 14:56:42
孙总I decided to go to the Chengde Mountain Resort, some of that funny!
Sun -187 14:57:03
too hard, Ms Wong will torture the
mmmmmmmmmmmmmmmmmm
piano -590 14:57: 16
Director, we will go now ah
Chengde Sun -187 14:57:56
I'm sorry, you call the user out of service
mmmmmmmmmmmmmmmmmm
Sin -580 14:56:10 < br> I voluntarily went to Chengde Travel
Ms Wong Sun -187 14:59:14
is flying to steal your fall with it
Ms Wong -577 (0022196F3D17) 14:59:18
Without such a
mmmmmmmmmmmmmmmmmm
Red -586 14:59:46
yearning to Chengde
-187 15:01:41
Sun Han of the next spending I do not sign vouchers the
mmmmmmmmmmmmmmmmmm
wild -579 15:01:30
孙总 ~ I am Ms Wong Sun -187 15:02:38
Ms Wong you that I am?
mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
In such circumstances, I reluctantly give you mass the following text, it ended in total defeat to me.
team spirit and from the heart of Chengde, inexplicable fascination and fanatical desire earnestly, advice to the Ministry of comrades in the shock to be added, feeling down, thinking the case of chaos, in line with the overall situation and the humanitarian spirit, the final difficult decision: Chengde it all go forward .-- Wang Qian Wang Qian, please gentlemen, thank you.
Thursday, December 30, 2010
Wednesday, December 29, 2010
Dogs and rabbits - Human Resources Management What is the goal
China Marketing Communication Network, 2003-06-20, Author: Jiangding Wei, Cai Wei, access number: 2259
directory Page 1 Page 2 rabbit out of a dog to nest, has been chasing him for a long time yet to recover caught. shepherd saw this scene, and laugh in to the dogs, said: different! I only run for a meal and, while he was running for their lives and ah. rice, the same running, their enthusiasm will certainly be different. is not to say that running is the process of achieving goals, and even if the same process, its goals are different, not the same dynamic will be different results, then human resources is one of the priorities is to set a reasonable target.
two candidates to the company, and one said I want you here in the dry earth manner and achieve results, and businesses grow, said another , I want to become a department manager in three years, five years, the position of vice president I want to do until the wings hard, I'll own business. CEOs chose the latter, it was puzzled and asked, he will have to be your competitors, you are ready to develop enemy? boss smiled and answered, he had ambition to better themselves, can go up is for the companies made a great contribution to the preparation it yourself, we have another level enterprises, or he will to stay in this big stage, in a broader space for large facilities in the fist, or their own business, but his business and we are not an order of magnitude, and can not be our enemy. said this is indeed ambitious executives, business enterprises have been growing at high speed.
find us once a business that he invested in real estate projects, eighty million funding pressure for two years, is expected to open this year. Project Manager required on a cost recovery to take profits after commission bonuses, He felt wrong, but I do not know how to do. consultant to investigate, the project manager, said the industry is such a trader to take on commission. consultant to his analysis, others are operating under normal circumstances the profit calculation, and the project Initially, it was a huge risk there, the boss should get paid for their more risk than others, the risk return, and then the real profit is the project. by calculation, the project manager accepted the consultant's incentive program, and refined with advisers operation of the project implementation measures. the last great success of the project, the project manager has been duly paid. consultancy visit, the project manager said that if we are only guaranteed by the general management and profit targets, would not have been so successful is that you help develop a higher goal, we set strict demands, work hard, gained a win-win situation.
Indeed, if you think a reasonable goal, you will strive for to achieve this goal. So when the business Shareholders who accept the requirements of economic value added (EVA) targets, it will come up with capital gains should be higher than normal levels of business management skills to achieve this goal. human resources job is to help different organizations and individuals design a little higher goals and evaluation index, led the play the greatest potential.
Second, dynamic
hunters think that the right dog. I want to get more prey, like a good idea for the . So, hunters have bought a few dogs, who can catch in hunting rabbits, you can get a few bones. can not find no food to eat rabbit. This was really effective, they have to chase after dogs rabbits, because no one was willing to see others eat the bones, he did not eat. over a period of time, the problem has emerged, a large rabbit is very difficult to grasp, and a good grasp of small rabbit, large rabbit got caught, and caught a small reward rabbit bones are similar to the discovery of dog is good at observing this trick, special grab a small rabbit, slowly, we have discovered the trick. hunter hounds say you caught the recent rabbit becomes smaller Why? hounds, said there is not much difference anyway, why should grab it big?
hunters introduced in the dogs in the competition, results are received within a certain time, but as time goes on, bones for dogs We, the temptation will become increasingly smaller.
implementation of performance appraisal of an enterprise in Shenzhen, test results and the earnings-related, a certain period of time, we all are very nervous, afraid of his poor grades, one of income, Second, the face does not look good. work performance over time has improved. But after about six months of operation, there was such a phenomenon: First, he found himself in charge of staff assessment points competition, mutual competition, and finally assessment of each sub-team members are similar, a small gap between assessment points; Second, there are some errors in the work place, the staff said, - Staff of the nerves are numb, and no help assessing the role of improving the work and motivation.
companies recognize the seriousness of the problem, re-design of the performance appraisal program, the monthly salary and assessment are not directly linked to performance Fixed wages, adjusted once every six months salary level performance results. implemented over the past year, the effect is much better than before.
why the same assessment score, the effect is different? the former employee is concerned that the monthly salary, not to others lose their own advantage, assessing the results of the original meaning lost; the latter, the real concern is the month of job evaluation, can help improve and enhance the work. examination results, by a certain time span and wages linked to fishing, reduced staff will converted to the idea of performance pay, performance appraisal so that really the purpose of evaluation; same performance results and the performance level of wages, to encourage employees to improve, enhance or maintain good performance. This is the success of the performance pay system key.
human resources is to find the right ways to motivate the workers to maintain a good working environment, based on the ability to play the greatest.
Page 12 Next Page: 2 page article by Yu Hua marketing consulting institutions friendship Zhuanzhai: www.weidaihua.blog.sohu.com
directory Page 1 Page 2 rabbit out of a dog to nest, has been chasing him for a long time yet to recover caught. shepherd saw this scene, and laugh in to the dogs, said: different! I only run for a meal and, while he was running for their lives and ah. rice, the same running, their enthusiasm will certainly be different. is not to say that running is the process of achieving goals, and even if the same process, its goals are different, not the same dynamic will be different results, then human resources is one of the priorities is to set a reasonable target.
two candidates to the company, and one said I want you here in the dry earth manner and achieve results, and businesses grow, said another , I want to become a department manager in three years, five years, the position of vice president I want to do until the wings hard, I'll own business. CEOs chose the latter, it was puzzled and asked, he will have to be your competitors, you are ready to develop enemy? boss smiled and answered, he had ambition to better themselves, can go up is for the companies made a great contribution to the preparation it yourself, we have another level enterprises, or he will to stay in this big stage, in a broader space for large facilities in the fist, or their own business, but his business and we are not an order of magnitude, and can not be our enemy. said this is indeed ambitious executives, business enterprises have been growing at high speed.
find us once a business that he invested in real estate projects, eighty million funding pressure for two years, is expected to open this year. Project Manager required on a cost recovery to take profits after commission bonuses, He felt wrong, but I do not know how to do. consultant to investigate, the project manager, said the industry is such a trader to take on commission. consultant to his analysis, others are operating under normal circumstances the profit calculation, and the project Initially, it was a huge risk there, the boss should get paid for their more risk than others, the risk return, and then the real profit is the project. by calculation, the project manager accepted the consultant's incentive program, and refined with advisers operation of the project implementation measures. the last great success of the project, the project manager has been duly paid. consultancy visit, the project manager said that if we are only guaranteed by the general management and profit targets, would not have been so successful is that you help develop a higher goal, we set strict demands, work hard, gained a win-win situation.
Indeed, if you think a reasonable goal, you will strive for to achieve this goal. So when the business Shareholders who accept the requirements of economic value added (EVA) targets, it will come up with capital gains should be higher than normal levels of business management skills to achieve this goal. human resources job is to help different organizations and individuals design a little higher goals and evaluation index, led the play the greatest potential.
Second, dynamic
hunters think that the right dog. I want to get more prey, like a good idea for the . So, hunters have bought a few dogs, who can catch in hunting rabbits, you can get a few bones. can not find no food to eat rabbit. This was really effective, they have to chase after dogs rabbits, because no one was willing to see others eat the bones, he did not eat. over a period of time, the problem has emerged, a large rabbit is very difficult to grasp, and a good grasp of small rabbit, large rabbit got caught, and caught a small reward rabbit bones are similar to the discovery of dog is good at observing this trick, special grab a small rabbit, slowly, we have discovered the trick. hunter hounds say you caught the recent rabbit becomes smaller Why? hounds, said there is not much difference anyway, why should grab it big?
hunters introduced in the dogs in the competition, results are received within a certain time, but as time goes on, bones for dogs We, the temptation will become increasingly smaller.
implementation of performance appraisal of an enterprise in Shenzhen, test results and the earnings-related, a certain period of time, we all are very nervous, afraid of his poor grades, one of income, Second, the face does not look good. work performance over time has improved. But after about six months of operation, there was such a phenomenon: First, he found himself in charge of staff assessment points competition, mutual competition, and finally assessment of each sub-team members are similar, a small gap between assessment points; Second, there are some errors in the work place, the staff said, - Staff of the nerves are numb, and no help assessing the role of improving the work and motivation.
companies recognize the seriousness of the problem, re-design of the performance appraisal program, the monthly salary and assessment are not directly linked to performance Fixed wages, adjusted once every six months salary level performance results. implemented over the past year, the effect is much better than before.
why the same assessment score, the effect is different? the former employee is concerned that the monthly salary, not to others lose their own advantage, assessing the results of the original meaning lost; the latter, the real concern is the month of job evaluation, can help improve and enhance the work. examination results, by a certain time span and wages linked to fishing, reduced staff will converted to the idea of performance pay, performance appraisal so that really the purpose of evaluation; same performance results and the performance level of wages, to encourage employees to improve, enhance or maintain good performance. This is the success of the performance pay system key.
human resources is to find the right ways to motivate the workers to maintain a good working environment, based on the ability to play the greatest.
Page 12 Next Page: 2 page article by Yu Hua marketing consulting institutions friendship Zhuanzhai: www.weidaihua.blog.sohu.com
Tuesday, December 28, 2010
Ke Yunlu Fei Lin Biao's son Lin Liguo election Insider (Photos)
Up in the room back and forth for a walk, looked at the wall of the thermometer, is just what she needed eight degrees Celsius, it impeccably and walked a few steps, then why so hot? she thought, headlights turn off the room's Jizhan, only one lamp according to Fang Guangliang, staring this light, Ye Qun, or feel out of a hot Italian. lampshade is made Hongsha, like speakers, like the mouth down Zhang through the mapping out of the halo of shade the four walls of infected red light, shade and harmony overflowing peered halo, Ye Qun can not help but think, why did not expect for a green or blue shade it? as presumably would be much cooler, and she then immediately gently shook his head, she does not like blue-green lamp shade, sitting on his face lights will be plating a layer of green, too bad.
Ye Qun power structure of the upper She looked at the calendar on the issues not completed, the first is two words: Yesterday, one of the just-concluded ninth plenary session elected the new central leading organs, is of the Central Committee Chairman Mao Zedong, Lin Biao was, of course, as the successors of the Vice-Chairman, Zhou Enlai, Chen Boda, Kang Sheng as the Politburo Standing Committee, the Politburo is Twenty-one, Ye Qun look at this list of twenty-one: Mao Zedong, Lin Biao (The following in alphabetical order), Ye Qun, Ye Jianying, Liu, Jiang Qing, Zhu De, Xu Shiyou, Chen Boda, Chen Xilian, Li Xiannian, Li Zuopeng, Wu Faxian, Zhang Chunqiao Qiu will be, Zhou Enlai, and Yao, Kang Sheng, Huang Yongsheng, wu, XIE Fu governance. she decided to carefully study the list of the Political Bureau. She took over from a corner desk, dozens of reading the card, the hard white, slightly more than cards a bit more, she used the card in the first rough pencil to write the ; Ye Qun, order, the first of Mao Zedong, Lin Biao and the second, and the rest in alphabetical order, she is the third Ye Qun, and then the order of rows down. This card came in the twenty here, she received a very interesting self-satisfaction, their own The small strokes in their surnames, in alphabetical order is to take advantage of the time, followed by Mao Zedong, Lin Biao and the third in number, this is really a very comfortable feeling. she was a card lined up the twenty-three rows of seven, like as a long square to enjoy the moment, but she knew what the problem is not the exclusive method that will be as close as they are received poker hands.
the second row of Law, her first discharge of the Political Bureau Standing Committee: Mao Zedong, Lin Biao, Zhou Enlai, Chen Boda, Kang Sheng. This order of five must be meaningful, that is the One figure of Mao Zedong, Lin Biao is the number two man, Zhou Enlai is the Three characters is the fourth person Chen Boda, Kang Sheng is the fifth character. further down, who is the sixth person, who is VII figure it? Ye Qun decided to twenty-one row of a row of order. She looked at the hands of the rest of the card, do not hesitate to Jiang Qing taken out, came in sixth. and looked down, drew three cards, Zhang, Huang Yongsheng, Ye Qun, her eyes narrowed, compared with the status of these people. Pai Chang Chun-chiao, and she can not be reconciled, but also can not be reconciled for Huang Yongsheng; Pai Huang Yongsheng, Zhang Chunqiao the power she felt over the Huang Yongsheng; to both of them removed, rafts themselves, she left to see the right look, feel that they are not into this position. After much deliberation , she came in bitterly Zhang Chunqiao Jiang behind, Huang Yongsheng on Ye Qun and contrast with these two cards back and forth to see, while watching an interesting hint of a smile while birth. Huang Yongsheng far she hated this man, the two first met very little special intimacy, who seem to have after the former who can, she will own and in the Chang Chun-chiao Huang Yongsheng tied behind; feel tied and wrong, thought themselves in the front row, Huang Yongsheng row behind. In this way, she read it again from scratch: Mao Zedong, Lin Biao, Zhou Enlai, Chen Boda, Kang Sheng, Jiang Qing, Zhang, Ye Qun, Huang Yongsheng. their number in China is now the eighth person, she lowers thought for a moment, think that this permutation does not exaggerate their own, Huang Yongsheng is number nine, and were also in no way dishonored him. down, she thought, would be routed to the tenth Yao Wenyuan, the Wu Faxian, Li Zuopeng, Qiu XI will be routed to the tenth II, XIII, XIV will be routed No. Xie Fuzhi, and the rest Ye Jianying, Liu, Zhu De, Xu Shiyou, Chen Xilian, Li Xiannian, wu to care anymore.
twenty-one like poker cards license the same platoon, where she looked for a long time, their struggle for life, is now China's eighth number two, and is China's second wife, was not easy out. when Lin took classes, has become China's No. characters, their position in China and there will be a big change may be.
card again, she will make adjustments, Lin Biao, Mao Zedong, the card down on the card above, Mao was gone, Lin became the first number, down order on the whole very confusing. Enlai certainly not a second figure, Chen Boda, Kang Sheng can become number two? She thought for a while, the Lin Biao and Chen Boda came in behind a second character, will temporarily Zhou set aside. Kang Sheng can become No. characters? she thought, being on the third number. Jiang will be the fourth No. characters? she will put up their own cards, side by side with Jiang Qing, and thought, itself in fourth place, behind the Jiang behind his card. In the back of Jiang Qing, she removed the Zhang Chunqiao, Huang Yongsheng referred to earlier. when she and then down row, thinking of the confusion occurred because Her dim future political structure that will not so order. her eyes and aim at the first few cards, once again sure to Lin came in first, the Chen Boda, Kang Sheng, Ye Qun's name tied for second , that is wrong, it will be placed in the second Chen Boda, put myself in the third, Kang was placed in the fourth, and thought, to be brought to Huang Yongsheng, placed in the fifth. and then follow the Standing Committee pattern, will be the Chairman Lin Biao placed in position, Chen Boda was placed in the position of Vice-Chairman, will Ye Qun, Kang Sheng, Huang Yongsheng ranked in the following three names to form the Political Bureau Standing Committee of five people, down, Jiang Qing, Zhang Chunqiao to be ranked longer. She stared at the array is looking forward to: Lin Biao high above, Chen Boda theory to accompany the old man out to the side, she and Kang Sheng, Huang Yongsheng when the Politburo Standing Committee, this situation sound great, she also is director of the Office of Lin Biao, she and Chen Boda the relationship between the old man pretty good from the Yan'an period, she and Huang Yongsheng now quite some fall in love, Kang Sheng and his now very willing to travel, so that their role is pivotal in China of the.
, she fell into a trance, journeying to imagine for a moment they wake up, think this may be a very realistic perspective. she will be Lin Biao down by the card is taken out of Mao Zedong, Lin Biao to the top of a release, immediately ordered that vision in the collapse. shake her self-irony and shook his head, like a poker income received as a card in the twenty hands.
This time, she really cool to do a little analysis and ranked.
her share of the twenty-card re-ranked table, read it again later, picked Zhou Enlai, Li Xiannian two cards and put the far right, looked and looked, his face showing a trace of conscious intelligent smile. Twenty-one of the Political Bureau, Zhou Enlai, the only obvious Li Xiannian two men are engaged in the economy, which fully shows that the present regime is completely criticize the took the card out on the superior position, which is not analysis, in turn Zhu De, Liu, wu three cards out, put time on the right, this is a veteran of many years of real power is not the palm, these people enter the political Bureau purely consolation prize. then Ye Jianying, Xu Shiyou, Chen Xilian took out three cards, casually placed in the next Zhu De and others, this is nothing but Mao made arrangements balance the situation, there is no substantive significance. Ye Qun looked at the rest of the twelve cards, found here contains the mystery of the Cultural Revolution. She will be Lin Biao, Ye Qun, Huang Yongsheng, Wu Faxian, Li Zuopeng, Qiu row for six cards together, which is basically Lin Biao's army team; turn Jiang Qing, Kang Sheng, Chen Boda, Zhang, Yao Wen-yuan, Xie Fuzhi six cards in a row, which is basically the Cultural Revolution of the author team. In this way, appeared before a political pattern: Mao Zedong, high above, the following two groups , the Central Cultural Revolution team, led by Jiang Qing, Lin Biao Lin Biao led team, a text of a military controls China's real power.
looked at the battle, she will also be a card from the Central Cultural Revolution, Chen Boda taken out team, led by Lin Biao placed ranks, and then gazed into thinking the card table. Zhou Enlai, Li Xiannian so that they engage in production and thankless; Zhu De, Liu, wu let them hang in name; Ye Jianying, Xu Shiyou, Chen Xilian balance so that they do the situation of Mao Zedong chips; now, China's power in the Central Cultural Revolution and the Lin Biao and the team in two. Ye Qun to the immediate battle looked and looked, thinking to transfer a card with a card, arranged in a variety of changes in the battle. She found that any the Norwegian-bit card, the change will cause the whole battle, and it was led by a hundred things move. Finally, she ordered not go on to smoke the mood to joke, simply remove the card of Mao Zedong, Lin Biao, the card will be pressure Here in their own card, and then the card itself on the most center around the rest of the cards all around. She knows this is ridiculous, they hey to laugh, to have collected all the cards up and leave to one side , drew from the pen of red and blue pencil, scratched on the calendar Liguo Yang Chu smile on immediately.
day last month, she went to visit the Diaoyutai State Guesthouse, Building 8, Kang Sheng, it has been sent to the floor when the door of Kang Sheng, Ye Qun was about to get on the train, living in the 15 Building of Chen Boda was disheveled step came here. in front of bright lights in the gentle recognize each other after the moment has quite unnatural Ye Qun. She came Diaoyutai State Guesthouse, where great attention to the delicate relations, Jiang Qing, Building 11, live, live 8, Kang Sheng floor, Building 15, Chen Boda live, the Central Cultural Revolution in Building 16, Chang Chun-chiao, Yao Wen-yuan to Beijing to live in Building 16, she was always only see one person each time, always understand the other side only to see a person, today called on by Kang Sheng, Chen Boda naturally can not go visit, and see Kang Sheng and Chen Boda was unwilling to let her know. when Chen Boda was an accident, his face clearly showing a trace of upset, do not know her pretend smile say hello, and Kang Sheng, Chen Boda left. In the eyes of Chen Boda, Ye Qun, and he is the most close to the Diaoyutai see Chen Boda, Kang Sheng and not tell, this is no doubt that Chen Boda some unhappiness. Ye Qun's car when abroad hotel, watching the State Guest House in a light cream lotus lights illuminate the trees, roads, rockery, rivers, bridges and pavilions, there is little work had been caught secretly embarrassment, that she had been self-deprecating smile, think of the opportunity to adjust this relationship must take good. and the Diaoyutai owner of several buildings have this delicate one-way links, to make her feel that Lin Biao's political status in China, more stable.
thought, and so she called the Chen Boda's phone. It is difficult to listen to each other understand the Minnan dialect of a showing, she laughed and said: nine months, only large surface pleasure of seeing, do not know when you have time, please do not welcome me to Building 15? Ye Qun laughed: , you are sleeping, I will break into your bedroom, and you gossip, you know it. A few words said to each other's intimate melt everything. Chen Boda said: nothing. there again and again said: Later, she also immersed in the smile of satisfaction on their own. She is able, she all get together for Lin, she is weaving a larger web of Lin Biao.
calendar is also on the next three words out of a : very respectful affection, that Ye Qun from the beginning to taste the good taste to call this number. This phone is entirely for his son Liguo fight since March 1967 to Liguo joined the army to the Air Force, four months later, 1967 on July 1 Liguo to joined the party, and now, nearly two years later, she and Lin Biao Lin Liguo feel should have new arrangements. Wu Faxian on the phone said: health. Officers have any instructions? My concern is not enough, I hope more heads and Director of criticism. more stringent requirements of him and give him the opportunity to exercise, more onerous to him. ; Ye Qun, said: President of the concern, for the guidance director. ��. Juquan hands in the air pick up, feel better tomorrow, has been fruitful. dry like a warm spring sky Young catkins stroked her as living in harmony. She looked at the calendar on the rest of the project, stood up, to just write Twenty-one people the Political Bureau of the card along with other materials, including the middle of the night to see her sent to a professor of history books stacked together, took into her bedroom.
some of the bedroom air softer and more quiet Some, feeling the warm dry but still pull up her mess, has middle of the night, she still sleepy. She put the twenty as a card came in like a playing card on the desk, where the yarn is still a red shade, According to one group is still warm under the lights, overflowing light reddish halo is still in the walls of the wall to dye her a card and placed the twenty-into a variety of battle. Suddenly she had an idea, took out a blank card, wrote to further collapse, there will be a new pattern. to Lin in the first place, to put myself in second place, third place will be placed in Liguo, this pattern very well. She put the card on the table shuffling to put into a variety of way, looking Liguo way into the camp, and then they smiled consciously absurd, like the playing cards received will be put away like a card aside. Then, she took out a large photo Liguo on a closer look under the lamp: the son looks like Lin Biao, like myself, are fatter than their parents only. She took out a pile of photos of girls looked at one by one, all these beautiful girls: the Northeast, Jiangsu, Jiangxi, Xinjiang, Wuhan, Zhejiang, Shanghai, Nanjing, Hangzhou, Kunming, and four or five photos in her Shoudi Xia Da live one by one, and finally single out fifty-six satisfied looked on the table repeatedly compared against the light, but also, respectively, with the Liguo their pictures side by side to see if harmony. She is seeking a partner for her son, she has mobilized all the forces can be mobilized, the son has round years old, she was determined to find him the most reliable one of the most beautiful girl. so playing for a while, she would pile all the photos together, along with photos of Liguo received a drawer.
>>> Read daughter was not at home these days, she secretly take over her daughter's room, determined to look carefully for their daughter, the attitude of the whole family. She has already done the mental preparation, however, when a page look when still Xiunao gas anger, his face more and more ugly, the last will be severely diary shut. your daughter's eyes was a tyrant, a family dictatorship, fascist arranged, is hysterical, a bitch, is a careerist, is double-dealing. close the drawer, and she looked at some Zhengleng front desk according to what his hands and stood up. should not control the things she no longer care; the management of the affairs has been a lot busy. she decided to do just the son no longer control her daughter's things; figured out they will be not annoyed. She walked up and down the room, have middle of the night, she was not the least bit sleepy. young, energetic, extraordinary effort is now increasingly thought of today a series of successful night, she felt that no white night before, then think of all the matters dealt with during the day, we feel that there is no white day before. her progress every day, every day has the grades, there is life, who will try, she can not help but invent their own learning philosophy, literature, history, intelligent methods are bold.
swell and a current of warm dry body, her arms folded in the room up, and guide the body stretch sky, toes pointed stand for a moment, then suddenly the heel landing shock the body, which lay down my heart about all the troubles, very Huolang, very excited. She thought, very readily opened the drawer and took out the diary Lin Peas out bedroom, the room came to the door Lin Doudou turn on the lights and went inside. a lonely but lonely room, tables, chairs and beds were neatly placed in the light, a few pairs of shoes in bed, not to them the whole chaos , room no dust cover, but like the dust cover, there was a daughter of the unique atmosphere of the room. She opened the desk drawer, the diary back in place, close the drawer, and some bitterly about the whole room scanned to lights out.
flash the flash head, and his son Liguo into the room. turned on the light, desk stood facing the window, the bed is fairly neat white sheets, a green military is, the box not related Yan, back home are draped behind some clothes scattered on the window sill there are some fragmented, small shelves lined with books. She looked around and saw the wire Hanging Liguo an unwashed dirty vest, then pumping down rub in hand, turn off the lights sliding out. back in his bedroom, she would plug in the door. She opened the quilt will be scaring gracefully, the son of vest on the nose sniffed, his eyes dim in thought for a moment, on the edge of the pillow. She went to the bathroom with a cold water bath over the entire body, when she wore shorts and T-shirt in front of large mirror bathroom and found that he still has a good feminine, not too thick waist and chest are not flat, the body's skin whiter than the face of some positive look, side look back over the look, feel and II can Ten years ago, linked the way a young man, but loose skin, that is the age unstoppable.
she got into the covers, in Xuan lay down on soft pillows, a bedside table for a brought from the office, turned the lamp that pile of material. son of dirty sweat slightly smoked vest over his face, which is the treatment she had found the secret of their insomnia. She initially found wearing dirty as long as the Lin Biao Smoked with his underwear on the pillow, you can sleep better, it was discovered many years ago. Later she discovered that his son's clothes, better play such a role. inspired her to this discovery is the is a very smart woman. This turned the material, the son of the smell of dirty vest Youde smoked her, the wall clock also went ���賿}�� minutes, the body seems to be slowly warm dry subsided, a surge of Gone with the Wind Hu Hu began to sleep together in bed slowly Fudang.
She read the final document, Professor Bai picked up the book given to her.
This is a yellow paper has some books , entitled staring at it straight on the floor of the book. In the book painted a snake on the cover of the pattern, looks like she is the terrorist, when the book when her gaze, the snake from the cover of the book staggered to get up, head up and stared her straight to bed scared by her. She blinked hard to clarify their own eyes, the snake has shrunk to the cover of the book, plate, where tossing his head . She thought and thought and finally summon the courage Slop shoes out of bed, pick up that book, just get the hand, but was watch the hands, and indeed some swelling. She opened the drawer and took out a large pair of scissors, but walked bravely forward. this time she knelt down, cover with a pair of scissors to cut along the top of the snake with the same time force the cover of the book torn, cut it with scissors to pieces, thrown into the waste basket in the first of these fragments, in turn throw the whole book of this residue in the waste basket, this ready to put down the scissors to go to bed. just went to bed, do not feel safe, but also Slop shoes to walk over, pick up the basket to the door, open the door a crack, to basket into the door, then closed the door and plugged in, this felt safe. Pro on the bed, went to the bathroom to cut off the snake Wash hands repeatedly, on to the bed, immediately off the bedside lamp, drill into his head covered with the quilt.
took a while, her head exposed, more emerged from the darkness of terror, she has only clearly remember the pattern on the cover of individual faces is a monster snake. When this monster floating in front sway, she is even more horrible, the body under the bed seems to twist, there may be a human pythons as thick drill into her blanket. The hallucinations appeared, she would feel myself struggling to twist the whole body. She shouted, as the body suddenly straightened as electric shock, fall brings a powerhouse in bed, out of a cold sweat, terror seems to grow out slowly. Then, there is an image of the eccentric old man began to gently touch her, she was like a seven-year-old little girl crouched in the dark, a move did not dare move, and let it cool dual-old hand in her delicate touch on the skin over and over again in the past. She is as transparent as is the moonlight lay empty hole there. in a trance, she would not survive the end of terror that tired; powerhouse when more and more tired fall, she will eventually fall asleep in fear.
Ye Qun power structure of the upper She looked at the calendar on the issues not completed, the first is two words: Yesterday, one of the just-concluded ninth plenary session elected the new central leading organs, is of the Central Committee Chairman Mao Zedong, Lin Biao was, of course, as the successors of the Vice-Chairman, Zhou Enlai, Chen Boda, Kang Sheng as the Politburo Standing Committee, the Politburo is Twenty-one, Ye Qun look at this list of twenty-one: Mao Zedong, Lin Biao (The following in alphabetical order), Ye Qun, Ye Jianying, Liu, Jiang Qing, Zhu De, Xu Shiyou, Chen Boda, Chen Xilian, Li Xiannian, Li Zuopeng, Wu Faxian, Zhang Chunqiao Qiu will be, Zhou Enlai, and Yao, Kang Sheng, Huang Yongsheng, wu, XIE Fu governance. she decided to carefully study the list of the Political Bureau. She took over from a corner desk, dozens of reading the card, the hard white, slightly more than cards a bit more, she used the card in the first rough pencil to write the ; Ye Qun, order, the first of Mao Zedong, Lin Biao and the second, and the rest in alphabetical order, she is the third Ye Qun, and then the order of rows down. This card came in the twenty here, she received a very interesting self-satisfaction, their own The small strokes in their surnames, in alphabetical order is to take advantage of the time, followed by Mao Zedong, Lin Biao and the third in number, this is really a very comfortable feeling. she was a card lined up the twenty-three rows of seven, like as a long square to enjoy the moment, but she knew what the problem is not the exclusive method that will be as close as they are received poker hands.
the second row of Law, her first discharge of the Political Bureau Standing Committee: Mao Zedong, Lin Biao, Zhou Enlai, Chen Boda, Kang Sheng. This order of five must be meaningful, that is the One figure of Mao Zedong, Lin Biao is the number two man, Zhou Enlai is the Three characters is the fourth person Chen Boda, Kang Sheng is the fifth character. further down, who is the sixth person, who is VII figure it? Ye Qun decided to twenty-one row of a row of order. She looked at the hands of the rest of the card, do not hesitate to Jiang Qing taken out, came in sixth. and looked down, drew three cards, Zhang, Huang Yongsheng, Ye Qun, her eyes narrowed, compared with the status of these people. Pai Chang Chun-chiao, and she can not be reconciled, but also can not be reconciled for Huang Yongsheng; Pai Huang Yongsheng, Zhang Chunqiao the power she felt over the Huang Yongsheng; to both of them removed, rafts themselves, she left to see the right look, feel that they are not into this position. After much deliberation , she came in bitterly Zhang Chunqiao Jiang behind, Huang Yongsheng on Ye Qun and contrast with these two cards back and forth to see, while watching an interesting hint of a smile while birth. Huang Yongsheng far she hated this man, the two first met very little special intimacy, who seem to have after the former who can, she will own and in the Chang Chun-chiao Huang Yongsheng tied behind; feel tied and wrong, thought themselves in the front row, Huang Yongsheng row behind. In this way, she read it again from scratch: Mao Zedong, Lin Biao, Zhou Enlai, Chen Boda, Kang Sheng, Jiang Qing, Zhang, Ye Qun, Huang Yongsheng. their number in China is now the eighth person, she lowers thought for a moment, think that this permutation does not exaggerate their own, Huang Yongsheng is number nine, and were also in no way dishonored him. down, she thought, would be routed to the tenth Yao Wenyuan, the Wu Faxian, Li Zuopeng, Qiu XI will be routed to the tenth II, XIII, XIV will be routed No. Xie Fuzhi, and the rest Ye Jianying, Liu, Zhu De, Xu Shiyou, Chen Xilian, Li Xiannian, wu to care anymore.
twenty-one like poker cards license the same platoon, where she looked for a long time, their struggle for life, is now China's eighth number two, and is China's second wife, was not easy out. when Lin took classes, has become China's No. characters, their position in China and there will be a big change may be.
card again, she will make adjustments, Lin Biao, Mao Zedong, the card down on the card above, Mao was gone, Lin became the first number, down order on the whole very confusing. Enlai certainly not a second figure, Chen Boda, Kang Sheng can become number two? She thought for a while, the Lin Biao and Chen Boda came in behind a second character, will temporarily Zhou set aside. Kang Sheng can become No. characters? she thought, being on the third number. Jiang will be the fourth No. characters? she will put up their own cards, side by side with Jiang Qing, and thought, itself in fourth place, behind the Jiang behind his card. In the back of Jiang Qing, she removed the Zhang Chunqiao, Huang Yongsheng referred to earlier. when she and then down row, thinking of the confusion occurred because Her dim future political structure that will not so order. her eyes and aim at the first few cards, once again sure to Lin came in first, the Chen Boda, Kang Sheng, Ye Qun's name tied for second , that is wrong, it will be placed in the second Chen Boda, put myself in the third, Kang was placed in the fourth, and thought, to be brought to Huang Yongsheng, placed in the fifth. and then follow the Standing Committee pattern, will be the Chairman Lin Biao placed in position, Chen Boda was placed in the position of Vice-Chairman, will Ye Qun, Kang Sheng, Huang Yongsheng ranked in the following three names to form the Political Bureau Standing Committee of five people, down, Jiang Qing, Zhang Chunqiao to be ranked longer. She stared at the array is looking forward to: Lin Biao high above, Chen Boda theory to accompany the old man out to the side, she and Kang Sheng, Huang Yongsheng when the Politburo Standing Committee, this situation sound great, she also is director of the Office of Lin Biao, she and Chen Boda the relationship between the old man pretty good from the Yan'an period, she and Huang Yongsheng now quite some fall in love, Kang Sheng and his now very willing to travel, so that their role is pivotal in China of the.
, she fell into a trance, journeying to imagine for a moment they wake up, think this may be a very realistic perspective. she will be Lin Biao down by the card is taken out of Mao Zedong, Lin Biao to the top of a release, immediately ordered that vision in the collapse. shake her self-irony and shook his head, like a poker income received as a card in the twenty hands.
This time, she really cool to do a little analysis and ranked.
her share of the twenty-card re-ranked table, read it again later, picked Zhou Enlai, Li Xiannian two cards and put the far right, looked and looked, his face showing a trace of conscious intelligent smile. Twenty-one of the Political Bureau, Zhou Enlai, the only obvious Li Xiannian two men are engaged in the economy, which fully shows that the present regime is completely criticize the took the card out on the superior position, which is not analysis, in turn Zhu De, Liu, wu three cards out, put time on the right, this is a veteran of many years of real power is not the palm, these people enter the political Bureau purely consolation prize. then Ye Jianying, Xu Shiyou, Chen Xilian took out three cards, casually placed in the next Zhu De and others, this is nothing but Mao made arrangements balance the situation, there is no substantive significance. Ye Qun looked at the rest of the twelve cards, found here contains the mystery of the Cultural Revolution. She will be Lin Biao, Ye Qun, Huang Yongsheng, Wu Faxian, Li Zuopeng, Qiu row for six cards together, which is basically Lin Biao's army team; turn Jiang Qing, Kang Sheng, Chen Boda, Zhang, Yao Wen-yuan, Xie Fuzhi six cards in a row, which is basically the Cultural Revolution of the author team. In this way, appeared before a political pattern: Mao Zedong, high above, the following two groups , the Central Cultural Revolution team, led by Jiang Qing, Lin Biao Lin Biao led team, a text of a military controls China's real power.
looked at the battle, she will also be a card from the Central Cultural Revolution, Chen Boda taken out team, led by Lin Biao placed ranks, and then gazed into thinking the card table. Zhou Enlai, Li Xiannian so that they engage in production and thankless; Zhu De, Liu, wu let them hang in name; Ye Jianying, Xu Shiyou, Chen Xilian balance so that they do the situation of Mao Zedong chips; now, China's power in the Central Cultural Revolution and the Lin Biao and the team in two. Ye Qun to the immediate battle looked and looked, thinking to transfer a card with a card, arranged in a variety of changes in the battle. She found that any the Norwegian-bit card, the change will cause the whole battle, and it was led by a hundred things move. Finally, she ordered not go on to smoke the mood to joke, simply remove the card of Mao Zedong, Lin Biao, the card will be pressure Here in their own card, and then the card itself on the most center around the rest of the cards all around. She knows this is ridiculous, they hey to laugh, to have collected all the cards up and leave to one side , drew from the pen of red and blue pencil, scratched on the calendar Liguo Yang Chu smile on immediately.
day last month, she went to visit the Diaoyutai State Guesthouse, Building 8, Kang Sheng, it has been sent to the floor when the door of Kang Sheng, Ye Qun was about to get on the train, living in the 15 Building of Chen Boda was disheveled step came here. in front of bright lights in the gentle recognize each other after the moment has quite unnatural Ye Qun. She came Diaoyutai State Guesthouse, where great attention to the delicate relations, Jiang Qing, Building 11, live, live 8, Kang Sheng floor, Building 15, Chen Boda live, the Central Cultural Revolution in Building 16, Chang Chun-chiao, Yao Wen-yuan to Beijing to live in Building 16, she was always only see one person each time, always understand the other side only to see a person, today called on by Kang Sheng, Chen Boda naturally can not go visit, and see Kang Sheng and Chen Boda was unwilling to let her know. when Chen Boda was an accident, his face clearly showing a trace of upset, do not know her pretend smile say hello, and Kang Sheng, Chen Boda left. In the eyes of Chen Boda, Ye Qun, and he is the most close to the Diaoyutai see Chen Boda, Kang Sheng and not tell, this is no doubt that Chen Boda some unhappiness. Ye Qun's car when abroad hotel, watching the State Guest House in a light cream lotus lights illuminate the trees, roads, rockery, rivers, bridges and pavilions, there is little work had been caught secretly embarrassment, that she had been self-deprecating smile, think of the opportunity to adjust this relationship must take good. and the Diaoyutai owner of several buildings have this delicate one-way links, to make her feel that Lin Biao's political status in China, more stable.
thought, and so she called the Chen Boda's phone. It is difficult to listen to each other understand the Minnan dialect of a showing, she laughed and said: nine months, only large surface pleasure of seeing, do not know when you have time, please do not welcome me to Building 15? Ye Qun laughed: , you are sleeping, I will break into your bedroom, and you gossip, you know it. A few words said to each other's intimate melt everything. Chen Boda said: nothing. there again and again said: Later, she also immersed in the smile of satisfaction on their own. She is able, she all get together for Lin, she is weaving a larger web of Lin Biao.
calendar is also on the next three words out of a : very respectful affection, that Ye Qun from the beginning to taste the good taste to call this number. This phone is entirely for his son Liguo fight since March 1967 to Liguo joined the army to the Air Force, four months later, 1967 on July 1 Liguo to joined the party, and now, nearly two years later, she and Lin Biao Lin Liguo feel should have new arrangements. Wu Faxian on the phone said: health. Officers have any instructions? My concern is not enough, I hope more heads and Director of criticism. more stringent requirements of him and give him the opportunity to exercise, more onerous to him. ; Ye Qun, said: President of the concern, for the guidance director. ��. Juquan hands in the air pick up, feel better tomorrow, has been fruitful. dry like a warm spring sky Young catkins stroked her as living in harmony. She looked at the calendar on the rest of the project, stood up, to just write Twenty-one people the Political Bureau of the card along with other materials, including the middle of the night to see her sent to a professor of history books stacked together, took into her bedroom.
some of the bedroom air softer and more quiet Some, feeling the warm dry but still pull up her mess, has middle of the night, she still sleepy. She put the twenty as a card came in like a playing card on the desk, where the yarn is still a red shade, According to one group is still warm under the lights, overflowing light reddish halo is still in the walls of the wall to dye her a card and placed the twenty-into a variety of battle. Suddenly she had an idea, took out a blank card, wrote to further collapse, there will be a new pattern. to Lin in the first place, to put myself in second place, third place will be placed in Liguo, this pattern very well. She put the card on the table shuffling to put into a variety of way, looking Liguo way into the camp, and then they smiled consciously absurd, like the playing cards received will be put away like a card aside. Then, she took out a large photo Liguo on a closer look under the lamp: the son looks like Lin Biao, like myself, are fatter than their parents only. She took out a pile of photos of girls looked at one by one, all these beautiful girls: the Northeast, Jiangsu, Jiangxi, Xinjiang, Wuhan, Zhejiang, Shanghai, Nanjing, Hangzhou, Kunming, and four or five photos in her Shoudi Xia Da live one by one, and finally single out fifty-six satisfied looked on the table repeatedly compared against the light, but also, respectively, with the Liguo their pictures side by side to see if harmony. She is seeking a partner for her son, she has mobilized all the forces can be mobilized, the son has round years old, she was determined to find him the most reliable one of the most beautiful girl. so playing for a while, she would pile all the photos together, along with photos of Liguo received a drawer.
>>> Read daughter was not at home these days, she secretly take over her daughter's room, determined to look carefully for their daughter, the attitude of the whole family. She has already done the mental preparation, however, when a page look when still Xiunao gas anger, his face more and more ugly, the last will be severely diary shut. your daughter's eyes was a tyrant, a family dictatorship, fascist arranged, is hysterical, a bitch, is a careerist, is double-dealing. close the drawer, and she looked at some Zhengleng front desk according to what his hands and stood up. should not control the things she no longer care; the management of the affairs has been a lot busy. she decided to do just the son no longer control her daughter's things; figured out they will be not annoyed. She walked up and down the room, have middle of the night, she was not the least bit sleepy. young, energetic, extraordinary effort is now increasingly thought of today a series of successful night, she felt that no white night before, then think of all the matters dealt with during the day, we feel that there is no white day before. her progress every day, every day has the grades, there is life, who will try, she can not help but invent their own learning philosophy, literature, history, intelligent methods are bold.
swell and a current of warm dry body, her arms folded in the room up, and guide the body stretch sky, toes pointed stand for a moment, then suddenly the heel landing shock the body, which lay down my heart about all the troubles, very Huolang, very excited. She thought, very readily opened the drawer and took out the diary Lin Peas out bedroom, the room came to the door Lin Doudou turn on the lights and went inside. a lonely but lonely room, tables, chairs and beds were neatly placed in the light, a few pairs of shoes in bed, not to them the whole chaos , room no dust cover, but like the dust cover, there was a daughter of the unique atmosphere of the room. She opened the desk drawer, the diary back in place, close the drawer, and some bitterly about the whole room scanned to lights out.
flash the flash head, and his son Liguo into the room. turned on the light, desk stood facing the window, the bed is fairly neat white sheets, a green military is, the box not related Yan, back home are draped behind some clothes scattered on the window sill there are some fragmented, small shelves lined with books. She looked around and saw the wire Hanging Liguo an unwashed dirty vest, then pumping down rub in hand, turn off the lights sliding out. back in his bedroom, she would plug in the door. She opened the quilt will be scaring gracefully, the son of vest on the nose sniffed, his eyes dim in thought for a moment, on the edge of the pillow. She went to the bathroom with a cold water bath over the entire body, when she wore shorts and T-shirt in front of large mirror bathroom and found that he still has a good feminine, not too thick waist and chest are not flat, the body's skin whiter than the face of some positive look, side look back over the look, feel and II can Ten years ago, linked the way a young man, but loose skin, that is the age unstoppable.
she got into the covers, in Xuan lay down on soft pillows, a bedside table for a brought from the office, turned the lamp that pile of material. son of dirty sweat slightly smoked vest over his face, which is the treatment she had found the secret of their insomnia. She initially found wearing dirty as long as the Lin Biao Smoked with his underwear on the pillow, you can sleep better, it was discovered many years ago. Later she discovered that his son's clothes, better play such a role. inspired her to this discovery is the is a very smart woman. This turned the material, the son of the smell of dirty vest Youde smoked her, the wall clock also went ���賿}�� minutes, the body seems to be slowly warm dry subsided, a surge of Gone with the Wind Hu Hu began to sleep together in bed slowly Fudang.
She read the final document, Professor Bai picked up the book given to her.
This is a yellow paper has some books , entitled staring at it straight on the floor of the book. In the book painted a snake on the cover of the pattern, looks like she is the terrorist, when the book when her gaze, the snake from the cover of the book staggered to get up, head up and stared her straight to bed scared by her. She blinked hard to clarify their own eyes, the snake has shrunk to the cover of the book, plate, where tossing his head . She thought and thought and finally summon the courage Slop shoes out of bed, pick up that book, just get the hand, but was watch the hands, and indeed some swelling. She opened the drawer and took out a large pair of scissors, but walked bravely forward. this time she knelt down, cover with a pair of scissors to cut along the top of the snake with the same time force the cover of the book torn, cut it with scissors to pieces, thrown into the waste basket in the first of these fragments, in turn throw the whole book of this residue in the waste basket, this ready to put down the scissors to go to bed. just went to bed, do not feel safe, but also Slop shoes to walk over, pick up the basket to the door, open the door a crack, to basket into the door, then closed the door and plugged in, this felt safe. Pro on the bed, went to the bathroom to cut off the snake Wash hands repeatedly, on to the bed, immediately off the bedside lamp, drill into his head covered with the quilt.
took a while, her head exposed, more emerged from the darkness of terror, she has only clearly remember the pattern on the cover of individual faces is a monster snake. When this monster floating in front sway, she is even more horrible, the body under the bed seems to twist, there may be a human pythons as thick drill into her blanket. The hallucinations appeared, she would feel myself struggling to twist the whole body. She shouted, as the body suddenly straightened as electric shock, fall brings a powerhouse in bed, out of a cold sweat, terror seems to grow out slowly. Then, there is an image of the eccentric old man began to gently touch her, she was like a seven-year-old little girl crouched in the dark, a move did not dare move, and let it cool dual-old hand in her delicate touch on the skin over and over again in the past. She is as transparent as is the moonlight lay empty hole there. in a trance, she would not survive the end of terror that tired; powerhouse when more and more tired fall, she will eventually fall asleep in fear.
Monday, December 27, 2010
Wonderful world of marketing ideas 800 cases
A wonderful marketing idea (plan), may bring you millions in return. The definite answer
is that true? You should believe that it is not nonsense. Because the book nearly a marketing idea the actual size of a few well-known entrepreneurs
hundreds of experience and wisdom, the blood and sweat of these smart people. As long as you believe
really read, and in their own good at the use of business activities, inspire yourself, then the trick tips,
will be able to help you board the smart businessmen, The new product ;, manufacturers of household appliances refrigerators in the current market
attractive profits! you may wish to re-stretch of the imagination, in addition to ; so, they
whether there is market demand, you may wish to further expand the imagination wings, in addition to electrical appliances, other products
Clothing, What are the requirements? much of its purchasing power purchase
? as Chinese traders (including the future of the business) you want to investigate this market? whether
want to develop this market?
department stores are now competing in China tragic, we all style all their own, however unsatisfactory, if you turn the book
turned to see the United States with nearly century-old department store magnate Sears (Sears), the British king a hundred
cargo industry br> to participate in compiling the book are: Gu Xiaohui (Associate Editor), Liu Haitao, David Yip, Lee race, Chia-
Qi, Guo Na, Chen Chen, Beatrice Wong, Elly new, Dong Feng, Jiao Jianjun, Yang Zhong, Iraq Yan-Fang, Yang Xia Pro,
Tam table, Ya-Ling Liu, Li Zheng, Xing-Zhong, Sun Xianmin, happy wisdom, Li Mingming, etc..
editor in August 1996 Beijing
wonderful world of marketing ideas 800 cases of a brand strategy
brands (and) is the brand name, quality, trademarks, logos, images and other integrated
image. brand image in the modern enterprise competition is a powerful secret weapon, with it, you
can win, otherwise the fate of the poor! establish a brand is a central task of entrepreneurs! This section describes the 10
examples such as the Mercedes-Benz, Sony, United Kingdom Marsh, etc., are playing ;.
1. down, clothing, wool, and other industries as one large enterprise groups. 1996
spring Guangdong Galanz Enterprise (Group) orders at the company's products, 3 days production signed more than 800 million yuan
goods contracts. The first year, br> products market share.
2. Seye Fu Mao
new form of art known around the world the former Soviet Union's gross Seye Fu folk dance troupe, founded in 1937, currently has
116 ��outstanding talented actor. Since 1958, the theater nearly 70 countries around the world and to areas
performance pack the house wherever he went, the highest per theater ever a city record of grossing
.
The troupe has been able to have such success, mainly due to its founder, Mao Se Yefu
dance read the updated concept and create a new art form - dance, dramatic way to story. He put many of the Soviet Union
widespread folk tale adapted for the dance repertory, with lively body,
language and tone of the stage used to be performance. both the Soviet people in daily life emotions and grief
Huan clutch, but also the display of Soviet folk art. These circumstances are unfamiliar to foreign audiences in the Soviet Union,
not only curious, but also because of the style and exciting stage lighting effects, but will their own feelings into the story among financial
.
Seye Fu Mao selection of dancers is very strict. each year the selection of 600 ~ 700
open reaches the age of 13 years old boys and girls, started to accept 4 to 6 hours per day basic training .4 years later became associate members can
, the average of less than 40 people. a quasi-member of the dancer, not long to begin the formal performance of
training. any repertoire training must be a hundred thousand hammers, perfect. as long as the grid to achieve the most stringent standards
, naturally become a good dancer.
after World War II, US-Soviet relations began to ease In this situation, the hair is a cultural troupe Thayer
husband first visited the United States on behalf of the Soviet Union Theatre. tour cities in the United States
back performances by an unprecedented welcome, performances sessions to increase again, after numerous countries around the world are also numerous
letter of invitation to perform it. So, Mao Seye Fu Theater to become the only access to the Soviet Union Nikita
Xiao Swift accurate, can often performed abroad groups.
3. quality and sales
open market today, the result of market segmentation, price and quality within the segment to move up, and
smaller, more specialized manufacturers are gradually replacing large mass-market manufacturers, to find survival,
a thriving business.
the automotive industry as an example. Austin in 1981 through the company invested $ 2,000,000 in capital construction, but
the same month, Mercedes-Benz is planning to invest 45 million U.S. dollars, almost Fujitsu capital Oslo 24 times,
to strengthen its UK market. As the UK recession in mass production cars, the automotive industry production remain small
, Austin once a week through the production record of 8 vehicles. In Germany, thousands of high-priced cars to time,
the UK are forced to hundreds. This is the development of the car from the Jaguar will be able to see that. When the Jaguar car changed into a very unique
types of vehicles, only 6532 in the UK market.
Gan when a new president by John after seeing a small amount of Jaguar production, quality and bad He will not go on like this for
that there is hope, so drastic reform, substantial expansion of production, quality
increase, sales increase, especially in the U.S. market, profits increased rapidly, making the Jaguar to raise < br> 7500 million in funding, into production line automation to further improve the quality of production. Results
1985 net profit of $ 84,000,000, so that return on equity rate of 37%.
successful practice has shown that in the modern of technology, efficient production, have established an efficient quality control system
. And in today's market, if the lack of quality companies of any size without
law merchandising tasks.
4 .
capture the market by the brand image of the fragmentation due to the brand, General Motors has been forced to restructure the company's image. This is the most intense
it ever again. General Motors existing brand simply can not adapt to market changes , especially in Japan
car competition. even if the U.S. import quotas on Japanese cars with Japanese cars are still easily take 12%
market. In the past the U.S. General Motors arranged 3 / 5 of the market, now simply can not withstand the tide of Japanese small cars and Toyota
low-cost challenges.
1983, Toyota and Nissan sales in the United States to easily surpass the record
Volkswagen record keeping. And Germany Death of the Japanese car sales accounted for only 1 / 3, resulting in the car caused a sensation in the history. In addition
GM introduced the small cars give way to combat the Japanese, because GM's five brands (Chevrolet
Lan , Buick, Pontiac, Ao Simo ratio, Cadillac) are busy the whole car from the development to small cars.
result is to create a lot of different brands of hanging, in essence, is about the same small cars.
successful than the many generic brands mostly in the consumer goods market. For example, the U.S. accounted for only one of his company
all brands, while P & G P & G has nothing to do with the product name. Marklin is the United States accounted for
main toothpaste brands, marketing staff in order to adapt to environmental changes, not too mean to update the brand. even in the United Kingdom and the United States
listing, switch to the new brand. home added a refreshing toothpaste which innovative agents results in the initial listing
toothpaste caused a sensation.
excellent marketing person and multi-gifted Wake Forest management guru in 1993's famous remark: note the following few things
- continued to be systematic research competitors product approach, developing new distribution channels and distribution side
type, supply a new product?? to protect both the education market, win new markets. to comply with both critical phrase,
products and utilities that be protected, even if nothing in the open market through the shape.
5.
Mercedes Benz brand strategy reputation after World War II, the product positioning in the market for luxury cars. BENZ < br> has been committed to manufacturing performance, consistent image of luxury cars, but also strong, durable, fast, comfortable, good quality advantages. sub-brand Mercedes-Benz cars are rarely used, even once will be too heavy
large models change, only with a new Mercedes-Benz S series to represent.
The company constantly in pursuit of technological innovation, and help to maintain its stability and consistency of the image. re-organized and efficient
added distribution network , making it year after year in the premium car market share growth in .1982 and 1983, global sales of Mercedes-Benz over the UK car sales market in the UK 2 / 3, two years
break 450,000.
it Another valuable lesson is that creating a market niche and is as important as the first entry. For example
the oil crisis, the first production diesel vehicles. But the oil crisis, energy saving time, fuel consumption has also become a Mercedes-Benz's
a major weakness. after the Mercedes-Benz in the early 1980s, the small car models to expand the market through the strict test of
grid, its marketing skills to make small car sales finally successful, to overcome the
Achilles heel.
Mercedes-Benz is the clear demonstration of the skills of its image and enhance its quality, single-brand strategy.
the assets of the brand is prominent, and its outstanding assets is the brand.
6. , 4.6 million employees, there are 7 branches in foreign countries. Today,
Marsh has become the world's leading successful enterprises, by the world economic circles as enterprises.
Marsh's unique mode of operation of all goods, whether it is clothing, shoes, daily necessities and food,
wine is a sign: no choice, why
Why can attract a large number of consumers? key is Customers have a strong appeal.
the same time, Marsh has a good grasp of attention in marketing the following links:
�� general retail sales in accordance with the market to buy the manufacturer has produced commercial
products, but Marsh is in accordance with the market the company needs to decide what to produce goods, and then to the manufacturer set
system and marked as to introduce the relevant time, to meet the customer's consumption trend
Marsh asked all senior staff person for market research, to capture the customer's consumer mentality, forecast market trends.
�� Marsh company for each type of goods are Procurement Unit is responsible for by a detailed market research and product planning
development and test marketing the product, observe the customers reflect the need to improve or
according to the market launch of products. When the products become marketable products, the purchasing group of products they often have to be assessed to make
volume prolong its life. when some poor product sales, the company will not regret it immediately evacuated city
field, to make way for the best-selling new products.
�� company starting from understanding customer requirements, determine the standards to meet customer needs and achieve the objectives determined
standard, to provide customers with new services.
7. diversified business portfolio to save Sony Sony
career development in acutely aware that any company has as one if we only rely on superior technology products
, no matter how strong the product, the foundation will not be stable, and a group
Products combination is much more secure than a product.
operated by Sony VCR, due to technical slightly inferior to 1983, its net profit had dropped by 50%
, but separated for a year, By 1985, they have been amazing speed of 2,916 billion U.S. dollars of net profit
. The reason, one of the recorders in the U.S. heat, so that the cause of the Sony Betamax
suffered its benefits, but most important is the Sony the cause of the credit portfolio diversification.
operated in the Sony VCR market share within two years from 13% to 7%, sales of portable listening
decreased year by year; the company in an extremely difficult situation , is a diversified portfolio career save save
Sony, CD sales make up, 8cm camcorder also brings a better economic efficiency.
In addition, Sony also committed to the industrial products business, the past, the company the ratio of consumer and industrial products
80:20, 50:50 in 1990, the proportion of. on such a lofty goal in the guidance, only to re-claim
Disney Company full of vitality.
8. Taiwan accounted for the Japanese market the brand banana dependent
Taiwan bananas in 1965 to 1966, Japan accounted for 80% of the total input of more than
for Taiwan is called the golden age of banana output. This led to the golden age because in 1961, Japan implemented a policy of freedom of
banana importation, and the Taiwan External Trade banana farmers will be encouraged to improve the price of bananas,
after the increase in profits due to increase. but by 1993, Taiwan banana market share in Japan, but never
80% down to less than 10% do not factor in how the business down, from the marketing point of view, nothing more than a few
the following reasons:
�� less emphasis on packaging. With the improvement of living standards, the Japanese consumer choice of food from
Johnson Central and South American banana
so slightly, one chip.
�� did not notice the changes in consumer preferences in Japan. just to meet the tastes of banana in Taiwan, Japan and Taiwan
I used to eat bananas, the market almost certain, knowing the Japanese keen to Westernization, easy to accept the new concept
read, taste will change. especially the younger generation of Japanese, for the color, the smell of bananas is not built like the Indian
banana in Taiwan, but on Latin America banana, especially the > been selected, the specification bananas. In this base
basis, through the mass media, advertising to consumers, so that the quality first impression.
this end, the experts suggested that in order to save the future of Taiwan banana market in terms of sales outlook
must read, and in action to change, as soon as possible to build brand, establish quality standards. because in the industrial society,
consumers to the brand choice, and rarely use their experience to purchase, the brand is a consumer purchase
objective criteria. In addition, have to actively campaign. consumer purchase motivations communication media by means
guidelines for effective advertising will not only draw the attention of consumers, but also improve Taiwan's image and products
banana quality status. At the same time, it should be noted that a direct impact on improving the product value of the product packaging.
9., Kenneth opposite
export boom in Taiwan, but the lack of trademarks and brand marketing in the lame, the only, Kenneth
to create their own tennis racket to the brand and trademarks, to get a place in the international market, gained considerable recognition. Kenny
who started tennis first to export in the international market, established a considerable reputation, Taiwan
Road personnel know that it is Taiwan products. In early 1982, the official, Kenneth began sales in Taiwan, in addition to the
racket, the products also include sports shoes, tennis clothes and casual clothes.
first established in the international position on the international market after the further the development, which is a
, Kenneth and business strategy as the largest manufacturers in the different marketing methods such opposite direction, is their only
special approach. sold in Taiwan At that time, such as autumn leaves swept like, invincible, special stores all over the land
continued in the establishment, we can see the brand and trademark in the minds of consumers influence and importance.
, Kenneth's case, not only prove not not afford to own their own trademarks and brand names, is not
not afford the foreign goods to quality and a longer short, the problem is we have the determination, willing to do not want to have to take a leap
that step, Kenneth !
10. Tyson's one thousand kinds of pie to push sales law
Tyson Foods, the world's largest, highly integrated poultry production process, processing enterprises
industry, great attention to the implementation of brand expansion strategy. Once a product to be successful, wanted to expand its influence,
added products. When companies like Tyson in the current market a new product, for example, want to sell fast food chain stores
, after the success of further supermarkets, government agencies and organizations, service agencies to sell the product.
in a chain of fast food shops to sell before the first such product test marketing in the company within the Group to gain experience and then outside to the
promotion. Thiessen explained: choice.
cities or areas for the pilot, test it if such a style popular with consumers. company research staff also to a
specific group of people for the survey, out the door asked people to taste the samples and presenting relevant problem. hope
welcome to take this to produce more food.
two marketing channels in the [pass] and [Delay]
marketing channels open, the product sold; marketing channels difficult to sell.
this section referred to introduce some examples of Act), br> also can be
increasing wage expenses, cellular companies will be able to allocate goods (Pbysicaldistribution)
operating procedures and equipment to be centralized, rationalization of processing, the company has successfully reduced the product distribution business
transportation costs; also in terms of customer service, with many improvements.
department store did not pay attention in the cellular distribution of the transport costs of goods before the company does
this operation has many problems. Six years ago, has a total of nine multi-storey warehouse to store and supply of the four department stores
commodity requirements of the Division. nine warehouses in the outskirts of The Hague, three in the capital, responsible for the supply
department store in The Hague; other has two warehouses in Amsterdam near urban areas to supply the local department store;
Luote Dan in Antehefen and the two department stores, will have two warehouses: one close to the department store
companies, one in the suburbs. In this distribution, the product is often in a department store and the warehouse operation into
out of, resulting in a heavy transport work, which is a major disadvantage of the first of its operation. Second, multi-department stores in the
in areas of the city, space is limited, goods can not be directly stored in the department store;
the same time the department store's sales staff have to trim the company and the price of goods do the work for
display; plus warehouse storage spaces to configure and manage non-performing, often can not find the stock occurred, resulting in delays in the delivery
distress goods; goods damaged during transport is common, however, these shortcomings have been neglected at the time
out.
cellular company is also facing another problem, because the company has sold directly to the city from the transport of goods to the customer designated locations
job, it is likely to happen: a safe Te Hefen residents
Amsterdam department store goods that are more complete, so go there to buy something, then even if the Ante Fen warehouse
the same goods, also the old department store in Amsterdam the goods to the remote
Antehefen 120 km away to. of a department store retail companies, such practices,
high cost is not, customers often do not know when to close due to to moan about ordering.
all of these issues are listed by the consulting firm Cole out of competition. Kou match the total
consultancy company based in the United States, cellular companies ask them to identify problems and provide improved views.
This home has 2200 employees in the cellular stores, and finally through the centralized allocation entity and reasonable
, making the company is now able to reduce the cost of the distribution of furniture to sales of 7.5% or less; while its general merchandise
He also reduced to 3.8% or less, although the company has improved over the period of On Hang
added a department store.
These costs, which is very important
want. what effect. suppliers to seek lower prices to buy
into, or be included in the price of extra cost.
honeycomb cellular relations department store company in the enterprise, the enterprise business in the Netherlands a few
companies, mainly retail. From 1974 to 1975, although overall sales increased to 5.64
million, an increase rate of 20%; but the profit rate during the same period dropped by 10%, only USD 440 < br> ten thousand yuan.
Sai Mulan in the recalled: .
policy and labor policy, have made some basic assumptions; consultants also note that productivity levels at the time, inventory turnover,
trading approach and attitude of employees to determine the ability of the company is facing change.
According to the consultant's report, cellular ad hoc group set up a department store, and design consultants with a variety of goods
distribution programs, and from a financial point of view to measure the advantages and disadvantages of each program.
the ad hoc group members representatives of various departments, such as data processing departments, transaction control department, personnel departments, and
construction, industrial engineering and other staff personnel.
cellular affiliates of the organization and procedures of departments, there is a Dr. Wim said: As for the distribution of general merchandise, the discussion over which of several options, one of which is to improve the distribution system at the sub-
, the use of more modern material handling handling equipment; the other is to establish a central control point to receive and
handling of goods, but the number of goods stored in the original warehouse.
side finally used method is to disable all of the original several warehouses, and all goods, in addition to fragile food, are kept
in a central warehouse.
central warehouse to select the appropriate location, the ad hoc group to review six possible locations, and the four made their
more in-depth research, and finally decided to build in Ukraine Hamilton, because of the location of Wu Erdun moderate,
rail and road accessibility, coupled with the appropriate size and shape of land, and there is room for expansion.
the new distribution center, including two large warehouse, there have been a central Management Office. Each one has its own warehouse of goods
distribution area. in the future as a result need to be expanded to twice as big as the whole.
order to determine the design of warehouses and storage areas, as well as the type of goods handling equipment, project Group test
consideration from the supplier of commodities to reach the final consumers, the entire process, including transport, unloading, storage, handling, inventory control, price and shipping operations and other factors, want to make the process easy.
cellular stores by the reformed procedures is this:
every vendor shipments to distribution centers truck, the driver can be through the door on the intercom
and central office staff of the dialogue, where staff will tell the driver to open a discharge station for discharge and, if necessary
supervisory staff and equipment, and related price, and storage location of files or transported, will soon reach the unloading station
began operations specified. Each Block has a plastic awning unloading station can cover the truck body, can be guaranteed under the
rain the next shipment of goods will not be damaged during the rain.
cellular companies traded goods estimated 200000-30 kinds, from the living room furniture, fine
porcelain, glassware, to the office paper clip, really readily available.
remove goods with the order form after the check sent with the conveyor belt above your head price zone, the conveyor belt Lee
electronic control to explain the different goods by the door price can reach 16 in any one area.
price area of the female employee of the goods pour out into the original packaging Another conveyor belt automatically sent to a processing department and the dumping of goods from
a female employee of the accompanying documentation according to the instructions, marked price, and then put into a type of plastic
containers, such containers are 6O cm long for the .40 cm wide, 10 cm or 20 cm high, in addition to other home
with almost any type of goods loaded, storage building itself and the size of frame length and width of all goods and plastic containers into
direct proportion, so the 300,000 such containers neatly stacked in a warehouse from
to, and does not waste space.
responsible for the price of the female employee and then the file indicates, the price of goods by post
destination points into the container, then placed in high-altitude hanger car, this hanger can be installed per vehicle 10 large plastic containers, and shipped right Wait
this place, so the next day to various department stores.
clothing has a dedicated loading dock, a female employee of the clothing shipped to the warehouse Ling
a piece hanging in an empty hanger on the track, the price is automatically sent to storage bit or a dedicated loading at various department stores.
furniture is stored in specially designed multi-storey stand up to the roof where. the company with a manufacturing company as a co-
designed a special platform, the operator seats located on the platform, the platform will increase with the increase
goods, and goods at any time to maintain the parallel operator, the operator can walk along the platform to push the furniture into the shelf in
. Therefore, a piece of furniture the entire storage process will be the line as long as a person, he will, after proper cargo security
home, they put pressure in the storage location of the property record card holder embossed with a different number of metal plate, so that figures carved
the record card, can benefit in the future when looking for easily and quickly.
all the next day sent to the department stores or customers of goods, the previous evening, we have set
in place in the warehouse loading All the furniture have been checked, as necessary, to repair before sending
shipped to locate Hou. The next morning you can start sending order of loading.
many of the original company delivery vehicles sell, and decided in addition to furniture, other goods Yigai closed
home delivery service. the company also hired 10 trucks and trucks loaded with 10 separate body,
so when loading the cargo body 10 When the outer door, the other 10 bodies in the warehouse can be loaded with the shipment,
improve delivery efficiency.
cellular store also features a computerized inventory control system. For example, when a pieces of furniture sold
out, the invoice will be sent back to a single warehouse together, so that any call to a department store can
distribution centers, asking whether a particular stock or commodity is available in other department stores obtain the company.
center is also responsible for allocation of inventory to maintain a certain minimum standard in the above, the customer because the company's industry, such as
way, finally able to get up to the nearest department store style products .
new approach is to focus on storage because of inventory, so inventory levels and inventory costs have been substantially reduced
low. Saimu Lan said: the company in the city
competitive field. furniture transportation improvements also brought great benefits the company, customers who patronize the number of times I
more and more, because we have good furniture delivery cargo services. must bear the costs, but it further
to develop marketing strategies as a priority factor. produced by the to be able to achieve such results, the key is to contact them directly and consumers, and focus on direct and retailers
contact.
they used three cars, in 1966-1967 traveled several times between two In addition to the counties and cities outside Taipei
township. to take the spot sales on the spot ERNIE method. prize is a good gold ring, the worst
's also a pen, immediately to the prize, but everyone Award, no empty prize. This direct contact and consumption
those methods, Shen so that all towns of interest to consumers, and laid the basis of sales in the township.
In Taipei, they take a direct Fen to give a purchase order, you can send the goods in the consumer's home, while registered as long-term direct users,
goods after the user wants, as long as a phone call, the goods can be sent. This sample packet and a letter stapled books,
distributed every 6 October, once a 20 to send tens of thousands of sub-package. pm ...
is that true? You should believe that it is not nonsense. Because the book nearly a marketing idea the actual size of a few well-known entrepreneurs
hundreds of experience and wisdom, the blood and sweat of these smart people. As long as you believe
really read, and in their own good at the use of business activities, inspire yourself, then the trick tips,
will be able to help you board the smart businessmen, The new product ;, manufacturers of household appliances refrigerators in the current market
attractive profits! you may wish to re-stretch of the imagination, in addition to ; so, they
whether there is market demand, you may wish to further expand the imagination wings, in addition to electrical appliances, other products
Clothing, What are the requirements? much of its purchasing power purchase
? as Chinese traders (including the future of the business) you want to investigate this market? whether
want to develop this market?
department stores are now competing in China tragic, we all style all their own, however unsatisfactory, if you turn the book
turned to see the United States with nearly century-old department store magnate Sears (Sears), the British king a hundred
cargo industry br> to participate in compiling the book are: Gu Xiaohui (Associate Editor), Liu Haitao, David Yip, Lee race, Chia-
Qi, Guo Na, Chen Chen, Beatrice Wong, Elly new, Dong Feng, Jiao Jianjun, Yang Zhong, Iraq Yan-Fang, Yang Xia Pro,
Tam table, Ya-Ling Liu, Li Zheng, Xing-Zhong, Sun Xianmin, happy wisdom, Li Mingming, etc..
editor in August 1996 Beijing
wonderful world of marketing ideas 800 cases of a brand strategy
brands (and) is the brand name, quality, trademarks, logos, images and other integrated
image. brand image in the modern enterprise competition is a powerful secret weapon, with it, you
can win, otherwise the fate of the poor! establish a brand is a central task of entrepreneurs! This section describes the 10
examples such as the Mercedes-Benz, Sony, United Kingdom Marsh, etc., are playing ;.
1. down, clothing, wool, and other industries as one large enterprise groups. 1996
spring Guangdong Galanz Enterprise (Group) orders at the company's products, 3 days production signed more than 800 million yuan
goods contracts. The first year, br> products market share.
2. Seye Fu Mao
new form of art known around the world the former Soviet Union's gross Seye Fu folk dance troupe, founded in 1937, currently has
116 ��outstanding talented actor. Since 1958, the theater nearly 70 countries around the world and to areas
performance pack the house wherever he went, the highest per theater ever a city record of grossing
.
The troupe has been able to have such success, mainly due to its founder, Mao Se Yefu
dance read the updated concept and create a new art form - dance, dramatic way to story. He put many of the Soviet Union
widespread folk tale adapted for the dance repertory, with lively body,
language and tone of the stage used to be performance. both the Soviet people in daily life emotions and grief
Huan clutch, but also the display of Soviet folk art. These circumstances are unfamiliar to foreign audiences in the Soviet Union,
not only curious, but also because of the style and exciting stage lighting effects, but will their own feelings into the story among financial
.
Seye Fu Mao selection of dancers is very strict. each year the selection of 600 ~ 700
open reaches the age of 13 years old boys and girls, started to accept 4 to 6 hours per day basic training .4 years later became associate members can
, the average of less than 40 people. a quasi-member of the dancer, not long to begin the formal performance of
training. any repertoire training must be a hundred thousand hammers, perfect. as long as the grid to achieve the most stringent standards
, naturally become a good dancer.
after World War II, US-Soviet relations began to ease In this situation, the hair is a cultural troupe Thayer
husband first visited the United States on behalf of the Soviet Union Theatre. tour cities in the United States
back performances by an unprecedented welcome, performances sessions to increase again, after numerous countries around the world are also numerous
letter of invitation to perform it. So, Mao Seye Fu Theater to become the only access to the Soviet Union Nikita
Xiao Swift accurate, can often performed abroad groups.
3. quality and sales
open market today, the result of market segmentation, price and quality within the segment to move up, and
smaller, more specialized manufacturers are gradually replacing large mass-market manufacturers, to find survival,
a thriving business.
the automotive industry as an example. Austin in 1981 through the company invested $ 2,000,000 in capital construction, but
the same month, Mercedes-Benz is planning to invest 45 million U.S. dollars, almost Fujitsu capital Oslo 24 times,
to strengthen its UK market. As the UK recession in mass production cars, the automotive industry production remain small
, Austin once a week through the production record of 8 vehicles. In Germany, thousands of high-priced cars to time,
the UK are forced to hundreds. This is the development of the car from the Jaguar will be able to see that. When the Jaguar car changed into a very unique
types of vehicles, only 6532 in the UK market.
Gan when a new president by John after seeing a small amount of Jaguar production, quality and bad He will not go on like this for
that there is hope, so drastic reform, substantial expansion of production, quality
increase, sales increase, especially in the U.S. market, profits increased rapidly, making the Jaguar to raise < br> 7500 million in funding, into production line automation to further improve the quality of production. Results
1985 net profit of $ 84,000,000, so that return on equity rate of 37%.
successful practice has shown that in the modern of technology, efficient production, have established an efficient quality control system
. And in today's market, if the lack of quality companies of any size without
law merchandising tasks.
4 .
capture the market by the brand image of the fragmentation due to the brand, General Motors has been forced to restructure the company's image. This is the most intense
it ever again. General Motors existing brand simply can not adapt to market changes , especially in Japan
car competition. even if the U.S. import quotas on Japanese cars with Japanese cars are still easily take 12%
market. In the past the U.S. General Motors arranged 3 / 5 of the market, now simply can not withstand the tide of Japanese small cars and Toyota
low-cost challenges.
1983, Toyota and Nissan sales in the United States to easily surpass the record
Volkswagen record keeping. And Germany Death of the Japanese car sales accounted for only 1 / 3, resulting in the car caused a sensation in the history. In addition
GM introduced the small cars give way to combat the Japanese, because GM's five brands (Chevrolet
Lan , Buick, Pontiac, Ao Simo ratio, Cadillac) are busy the whole car from the development to small cars.
result is to create a lot of different brands of hanging, in essence, is about the same small cars.
successful than the many generic brands mostly in the consumer goods market. For example, the U.S. accounted for only one of his company
all brands, while P & G P & G has nothing to do with the product name. Marklin is the United States accounted for
main toothpaste brands, marketing staff in order to adapt to environmental changes, not too mean to update the brand. even in the United Kingdom and the United States
listing, switch to the new brand. home added a refreshing toothpaste which innovative agents results in the initial listing
toothpaste caused a sensation.
excellent marketing person and multi-gifted Wake Forest management guru in 1993's famous remark: note the following few things
- continued to be systematic research competitors product approach, developing new distribution channels and distribution side
type, supply a new product?? to protect both the education market, win new markets. to comply with both critical phrase,
products and utilities that be protected, even if nothing in the open market through the shape.
5.
Mercedes Benz brand strategy reputation after World War II, the product positioning in the market for luxury cars. BENZ < br> has been committed to manufacturing performance, consistent image of luxury cars, but also strong, durable, fast, comfortable, good quality advantages. sub-brand Mercedes-Benz cars are rarely used, even once will be too heavy
large models change, only with a new Mercedes-Benz S series to represent.
The company constantly in pursuit of technological innovation, and help to maintain its stability and consistency of the image. re-organized and efficient
added distribution network , making it year after year in the premium car market share growth in .1982 and 1983, global sales of Mercedes-Benz over the UK car sales market in the UK 2 / 3, two years
break 450,000.
it Another valuable lesson is that creating a market niche and is as important as the first entry. For example
the oil crisis, the first production diesel vehicles. But the oil crisis, energy saving time, fuel consumption has also become a Mercedes-Benz's
a major weakness. after the Mercedes-Benz in the early 1980s, the small car models to expand the market through the strict test of
grid, its marketing skills to make small car sales finally successful, to overcome the
Achilles heel.
Mercedes-Benz is the clear demonstration of the skills of its image and enhance its quality, single-brand strategy.
the assets of the brand is prominent, and its outstanding assets is the brand.
6. , 4.6 million employees, there are 7 branches in foreign countries. Today,
Marsh has become the world's leading successful enterprises, by the world economic circles as enterprises.
Marsh's unique mode of operation of all goods, whether it is clothing, shoes, daily necessities and food,
wine is a sign: no choice, why
Why can attract a large number of consumers? key is Customers have a strong appeal.
the same time, Marsh has a good grasp of attention in marketing the following links:
�� general retail sales in accordance with the market to buy the manufacturer has produced commercial
products, but Marsh is in accordance with the market the company needs to decide what to produce goods, and then to the manufacturer set
system and marked as to introduce the relevant time, to meet the customer's consumption trend
Marsh asked all senior staff person for market research, to capture the customer's consumer mentality, forecast market trends.
�� Marsh company for each type of goods are Procurement Unit is responsible for by a detailed market research and product planning
development and test marketing the product, observe the customers reflect the need to improve or
according to the market launch of products. When the products become marketable products, the purchasing group of products they often have to be assessed to make
volume prolong its life. when some poor product sales, the company will not regret it immediately evacuated city
field, to make way for the best-selling new products.
�� company starting from understanding customer requirements, determine the standards to meet customer needs and achieve the objectives determined
standard, to provide customers with new services.
7. diversified business portfolio to save Sony Sony
career development in acutely aware that any company has as one if we only rely on superior technology products
, no matter how strong the product, the foundation will not be stable, and a group
Products combination is much more secure than a product.
operated by Sony VCR, due to technical slightly inferior to 1983, its net profit had dropped by 50%
, but separated for a year, By 1985, they have been amazing speed of 2,916 billion U.S. dollars of net profit
. The reason, one of the recorders in the U.S. heat, so that the cause of the Sony Betamax
suffered its benefits, but most important is the Sony the cause of the credit portfolio diversification.
operated in the Sony VCR market share within two years from 13% to 7%, sales of portable listening
decreased year by year; the company in an extremely difficult situation , is a diversified portfolio career save save
Sony, CD sales make up, 8cm camcorder also brings a better economic efficiency.
In addition, Sony also committed to the industrial products business, the past, the company the ratio of consumer and industrial products
80:20, 50:50 in 1990, the proportion of. on such a lofty goal in the guidance, only to re-claim
Disney Company full of vitality.
8. Taiwan accounted for the Japanese market the brand banana dependent
Taiwan bananas in 1965 to 1966, Japan accounted for 80% of the total input of more than
for Taiwan is called the golden age of banana output. This led to the golden age because in 1961, Japan implemented a policy of freedom of
banana importation, and the Taiwan External Trade banana farmers will be encouraged to improve the price of bananas,
after the increase in profits due to increase. but by 1993, Taiwan banana market share in Japan, but never
80% down to less than 10% do not factor in how the business down, from the marketing point of view, nothing more than a few
the following reasons:
�� less emphasis on packaging. With the improvement of living standards, the Japanese consumer choice of food from
Johnson Central and South American banana
so slightly, one chip.
�� did not notice the changes in consumer preferences in Japan. just to meet the tastes of banana in Taiwan, Japan and Taiwan
I used to eat bananas, the market almost certain, knowing the Japanese keen to Westernization, easy to accept the new concept
read, taste will change. especially the younger generation of Japanese, for the color, the smell of bananas is not built like the Indian
banana in Taiwan, but on Latin America banana, especially the > been selected, the specification bananas. In this base
basis, through the mass media, advertising to consumers, so that the quality first impression.
this end, the experts suggested that in order to save the future of Taiwan banana market in terms of sales outlook
must read, and in action to change, as soon as possible to build brand, establish quality standards. because in the industrial society,
consumers to the brand choice, and rarely use their experience to purchase, the brand is a consumer purchase
objective criteria. In addition, have to actively campaign. consumer purchase motivations communication media by means
guidelines for effective advertising will not only draw the attention of consumers, but also improve Taiwan's image and products
banana quality status. At the same time, it should be noted that a direct impact on improving the product value of the product packaging.
9., Kenneth opposite
export boom in Taiwan, but the lack of trademarks and brand marketing in the lame, the only, Kenneth
to create their own tennis racket to the brand and trademarks, to get a place in the international market, gained considerable recognition. Kenny
who started tennis first to export in the international market, established a considerable reputation, Taiwan
Road personnel know that it is Taiwan products. In early 1982, the official, Kenneth began sales in Taiwan, in addition to the
racket, the products also include sports shoes, tennis clothes and casual clothes.
first established in the international position on the international market after the further the development, which is a
, Kenneth and business strategy as the largest manufacturers in the different marketing methods such opposite direction, is their only
special approach. sold in Taiwan At that time, such as autumn leaves swept like, invincible, special stores all over the land
continued in the establishment, we can see the brand and trademark in the minds of consumers influence and importance.
, Kenneth's case, not only prove not not afford to own their own trademarks and brand names, is not
not afford the foreign goods to quality and a longer short, the problem is we have the determination, willing to do not want to have to take a leap
that step, Kenneth !
10. Tyson's one thousand kinds of pie to push sales law
Tyson Foods, the world's largest, highly integrated poultry production process, processing enterprises
industry, great attention to the implementation of brand expansion strategy. Once a product to be successful, wanted to expand its influence,
added products. When companies like Tyson in the current market a new product, for example, want to sell fast food chain stores
, after the success of further supermarkets, government agencies and organizations, service agencies to sell the product.
in a chain of fast food shops to sell before the first such product test marketing in the company within the Group to gain experience and then outside to the
promotion. Thiessen explained: choice.
cities or areas for the pilot, test it if such a style popular with consumers. company research staff also to a
specific group of people for the survey, out the door asked people to taste the samples and presenting relevant problem. hope
welcome to take this to produce more food.
two marketing channels in the [pass] and [Delay]
marketing channels open, the product sold; marketing channels difficult to sell.
this section referred to introduce some examples of Act), br> also can be
increasing wage expenses, cellular companies will be able to allocate goods (Pbysicaldistribution)
operating procedures and equipment to be centralized, rationalization of processing, the company has successfully reduced the product distribution business
transportation costs; also in terms of customer service, with many improvements.
department store did not pay attention in the cellular distribution of the transport costs of goods before the company does
this operation has many problems. Six years ago, has a total of nine multi-storey warehouse to store and supply of the four department stores
commodity requirements of the Division. nine warehouses in the outskirts of The Hague, three in the capital, responsible for the supply
department store in The Hague; other has two warehouses in Amsterdam near urban areas to supply the local department store;
Luote Dan in Antehefen and the two department stores, will have two warehouses: one close to the department store
companies, one in the suburbs. In this distribution, the product is often in a department store and the warehouse operation into
out of, resulting in a heavy transport work, which is a major disadvantage of the first of its operation. Second, multi-department stores in the
in areas of the city, space is limited, goods can not be directly stored in the department store;
the same time the department store's sales staff have to trim the company and the price of goods do the work for
display; plus warehouse storage spaces to configure and manage non-performing, often can not find the stock occurred, resulting in delays in the delivery
distress goods; goods damaged during transport is common, however, these shortcomings have been neglected at the time
out.
cellular company is also facing another problem, because the company has sold directly to the city from the transport of goods to the customer designated locations
job, it is likely to happen: a safe Te Hefen residents
Amsterdam department store goods that are more complete, so go there to buy something, then even if the Ante Fen warehouse
the same goods, also the old department store in Amsterdam the goods to the remote
Antehefen 120 km away to. of a department store retail companies, such practices,
high cost is not, customers often do not know when to close due to to moan about ordering.
all of these issues are listed by the consulting firm Cole out of competition. Kou match the total
consultancy company based in the United States, cellular companies ask them to identify problems and provide improved views.
This home has 2200 employees in the cellular stores, and finally through the centralized allocation entity and reasonable
, making the company is now able to reduce the cost of the distribution of furniture to sales of 7.5% or less; while its general merchandise
He also reduced to 3.8% or less, although the company has improved over the period of On Hang
added a department store.
These costs, which is very important
want. what effect. suppliers to seek lower prices to buy
into, or be included in the price of extra cost.
honeycomb cellular relations department store company in the enterprise, the enterprise business in the Netherlands a few
companies, mainly retail. From 1974 to 1975, although overall sales increased to 5.64
million, an increase rate of 20%; but the profit rate during the same period dropped by 10%, only USD 440 < br> ten thousand yuan.
Sai Mulan in the recalled: .
policy and labor policy, have made some basic assumptions; consultants also note that productivity levels at the time, inventory turnover,
trading approach and attitude of employees to determine the ability of the company is facing change.
According to the consultant's report, cellular ad hoc group set up a department store, and design consultants with a variety of goods
distribution programs, and from a financial point of view to measure the advantages and disadvantages of each program.
the ad hoc group members representatives of various departments, such as data processing departments, transaction control department, personnel departments, and
construction, industrial engineering and other staff personnel.
cellular affiliates of the organization and procedures of departments, there is a Dr. Wim said: As for the distribution of general merchandise, the discussion over which of several options, one of which is to improve the distribution system at the sub-
, the use of more modern material handling handling equipment; the other is to establish a central control point to receive and
handling of goods, but the number of goods stored in the original warehouse.
side finally used method is to disable all of the original several warehouses, and all goods, in addition to fragile food, are kept
in a central warehouse.
central warehouse to select the appropriate location, the ad hoc group to review six possible locations, and the four made their
more in-depth research, and finally decided to build in Ukraine Hamilton, because of the location of Wu Erdun moderate,
rail and road accessibility, coupled with the appropriate size and shape of land, and there is room for expansion.
the new distribution center, including two large warehouse, there have been a central Management Office. Each one has its own warehouse of goods
distribution area. in the future as a result need to be expanded to twice as big as the whole.
order to determine the design of warehouses and storage areas, as well as the type of goods handling equipment, project Group test
consideration from the supplier of commodities to reach the final consumers, the entire process, including transport, unloading, storage, handling, inventory control, price and shipping operations and other factors, want to make the process easy.
cellular stores by the reformed procedures is this:
every vendor shipments to distribution centers truck, the driver can be through the door on the intercom
and central office staff of the dialogue, where staff will tell the driver to open a discharge station for discharge and, if necessary
supervisory staff and equipment, and related price, and storage location of files or transported, will soon reach the unloading station
began operations specified. Each Block has a plastic awning unloading station can cover the truck body, can be guaranteed under the
rain the next shipment of goods will not be damaged during the rain.
cellular companies traded goods estimated 200000-30 kinds, from the living room furniture, fine
porcelain, glassware, to the office paper clip, really readily available.
remove goods with the order form after the check sent with the conveyor belt above your head price zone, the conveyor belt Lee
electronic control to explain the different goods by the door price can reach 16 in any one area.
price area of the female employee of the goods pour out into the original packaging Another conveyor belt automatically sent to a processing department and the dumping of goods from
a female employee of the accompanying documentation according to the instructions, marked price, and then put into a type of plastic
containers, such containers are 6O cm long for the .40 cm wide, 10 cm or 20 cm high, in addition to other home
with almost any type of goods loaded, storage building itself and the size of frame length and width of all goods and plastic containers into
direct proportion, so the 300,000 such containers neatly stacked in a warehouse from
to, and does not waste space.
responsible for the price of the female employee and then the file indicates, the price of goods by post
destination points into the container, then placed in high-altitude hanger car, this hanger can be installed per vehicle 10 large plastic containers, and shipped right Wait
this place, so the next day to various department stores.
clothing has a dedicated loading dock, a female employee of the clothing shipped to the warehouse Ling
a piece hanging in an empty hanger on the track, the price is automatically sent to storage bit or a dedicated loading at various department stores.
furniture is stored in specially designed multi-storey stand up to the roof where. the company with a manufacturing company as a co-
designed a special platform, the operator seats located on the platform, the platform will increase with the increase
goods, and goods at any time to maintain the parallel operator, the operator can walk along the platform to push the furniture into the shelf in
. Therefore, a piece of furniture the entire storage process will be the line as long as a person, he will, after proper cargo security
home, they put pressure in the storage location of the property record card holder embossed with a different number of metal plate, so that figures carved
the record card, can benefit in the future when looking for easily and quickly.
all the next day sent to the department stores or customers of goods, the previous evening, we have set
in place in the warehouse loading All the furniture have been checked, as necessary, to repair before sending
shipped to locate Hou. The next morning you can start sending order of loading.
many of the original company delivery vehicles sell, and decided in addition to furniture, other goods Yigai closed
home delivery service. the company also hired 10 trucks and trucks loaded with 10 separate body,
so when loading the cargo body 10 When the outer door, the other 10 bodies in the warehouse can be loaded with the shipment,
improve delivery efficiency.
cellular store also features a computerized inventory control system. For example, when a pieces of furniture sold
out, the invoice will be sent back to a single warehouse together, so that any call to a department store can
distribution centers, asking whether a particular stock or commodity is available in other department stores obtain the company.
center is also responsible for allocation of inventory to maintain a certain minimum standard in the above, the customer because the company's industry, such as
way, finally able to get up to the nearest department store style products .
new approach is to focus on storage because of inventory, so inventory levels and inventory costs have been substantially reduced
low. Saimu Lan said: the company in the city
competitive field. furniture transportation improvements also brought great benefits the company, customers who patronize the number of times I
more and more, because we have good furniture delivery cargo services. must bear the costs, but it further
to develop marketing strategies as a priority factor. produced by the to be able to achieve such results, the key is to contact them directly and consumers, and focus on direct and retailers
contact.
they used three cars, in 1966-1967 traveled several times between two In addition to the counties and cities outside Taipei
township. to take the spot sales on the spot ERNIE method. prize is a good gold ring, the worst
's also a pen, immediately to the prize, but everyone Award, no empty prize. This direct contact and consumption
those methods, Shen so that all towns of interest to consumers, and laid the basis of sales in the township.
In Taipei, they take a direct Fen to give a purchase order, you can send the goods in the consumer's home, while registered as long-term direct users,
goods after the user wants, as long as a phone call, the goods can be sent. This sample packet and a letter stapled books,
distributed every 6 October, once a 20 to send tens of thousands of sub-package. pm ...
Sunday, December 26, 2010
Fiat's revival can not do without the Chinese market
6 consecutive years of losses after 3419 Fiat in 2007 ushered in a turning point in the cause, according to Fiat in China reported a release in early 2008: Fiat Group net profit in 2007 reached 2.1 billion euros, an increase of 78.5% . so profitability has led Fiat to return to Europe, the ranks of the mainstream car manufacturers, Fiat also began to get rid of losses in the global market opportunities for their full recovery.
Fiat Auto's main market is currently in Italy, Turkey, Argentina, Brazil and Eastern Europe, where the Italian domestic market share of about 37% of Brazil's 27% market share in Turkey and Argentina, about 10% market share, but the whole, these markets of limited size, it is difficult to help Fiat get the source for sustainable growth.
Therefore, get rid of Fiat after the loss of the plight of the world started looking for new market opportunities, and China as the world's second-largest automobile consumer market, and sales in 2007 year on year growth remained at around 22% of high-speed growth, even if the growth in the first half of 2008 has dropped slightly, the overall sales growth rate is also 16%, which is currently the world market are difficult to do any to.
and if in accordance with the average growth rate of 16% of the first half of 2008, China's auto consumption market will achieve annual sales of ten million in number. and the Chinese auto market has not any car company to dominate, even if sales Volkswagen Group's largest market share is about 20%, so to achieve the comprehensive regeneration of the Fiat can not do without the Chinese market.
decisive shot
2007 Nanjing Fiat to terminate the end Fiat made a very straightforward thing piece is smooth and Southern steam to break up, so that Nanjing Fiat to become China's second home defeat in the hands of a joint venture .2007 money (It is understood that the Fiat Group in 2007 year-end cash surplus of 400 million euros) in Nanjing Fiat, Fiat did not care that point, , will be more help Fiat to launch new operations in China.
also proved that the Fiat is indeed a well-planned in China, December 26, 2007, Fiat and NAC officially broke up, the next day, Fiat is issued because regardless of whether there Nanjing Fiat, Nanjing Fiat sold cars flying the , if its ignored, and that Fiat will be difficult to continue in China based.
primary alternative Chang Chery, Guangzhou Automobile
in the August 7, 2007, Fiat and Chery signed the Memorandum have not signed a formal joint venture contract.
eager for something in the Chinese market is clearly more anxious Fiat, since Chery was, Fiat can wait, and it was also in talks with Chery, Fiat China has also came into contact with the object of other possible joint venture. which have extensive contact with the deeper and Changan Automobile, but spread out from the current message into, Guangzhou Automobile and Changan are Fiat technology partners and OEM production vendors, joint venture partners or the preferred Chery.
Fiat is apparently anxious, not to establish such joint venture partner in last week's three flagship models (Bravo Bo Yue, Linea and Grande Punto Elegance collar friends and more) into China, which listed three imported cars, so we see Fiat's technical strength, so we see the Fiat into China's , Fiat and Nanjing Auto in the domestic commercial vehicle joint venture established by Nanjing Iveco obviously been a huge success, Nanjing Iveco has become one of the leading light commercial vehicle. Fiat not only in the direction of the vehicle active in doing the planning, investment in spare parts has not been idle, July 31, Chongqing Development and Reform Commission said, Fiat Powertrain Technologies will be in Chongqing has invested heavily in building a light-duty diesel engine plant, design capacity of 10 million, of which 70% will be for export.
multi-action show that Fiat has begun to take full advantage of the Chinese market, manpower and cost advantages for its positive contribution to the global industry are doing, the Chinese market has become a Fiat Special revival in the global market to achieve important support.
Fiat Auto's main market is currently in Italy, Turkey, Argentina, Brazil and Eastern Europe, where the Italian domestic market share of about 37% of Brazil's 27% market share in Turkey and Argentina, about 10% market share, but the whole, these markets of limited size, it is difficult to help Fiat get the source for sustainable growth.
Therefore, get rid of Fiat after the loss of the plight of the world started looking for new market opportunities, and China as the world's second-largest automobile consumer market, and sales in 2007 year on year growth remained at around 22% of high-speed growth, even if the growth in the first half of 2008 has dropped slightly, the overall sales growth rate is also 16%, which is currently the world market are difficult to do any to.
and if in accordance with the average growth rate of 16% of the first half of 2008, China's auto consumption market will achieve annual sales of ten million in number. and the Chinese auto market has not any car company to dominate, even if sales Volkswagen Group's largest market share is about 20%, so to achieve the comprehensive regeneration of the Fiat can not do without the Chinese market.
decisive shot
2007 Nanjing Fiat to terminate the end Fiat made a very straightforward thing piece is smooth and Southern steam to break up, so that Nanjing Fiat to become China's second home defeat in the hands of a joint venture .2007 money (It is understood that the Fiat Group in 2007 year-end cash surplus of 400 million euros) in Nanjing Fiat, Fiat did not care that point, , will be more help Fiat to launch new operations in China.
also proved that the Fiat is indeed a well-planned in China, December 26, 2007, Fiat and NAC officially broke up, the next day, Fiat is issued because regardless of whether there Nanjing Fiat, Nanjing Fiat sold cars flying the , if its ignored, and that Fiat will be difficult to continue in China based.
primary alternative Chang Chery, Guangzhou Automobile
in the August 7, 2007, Fiat and Chery signed the Memorandum have not signed a formal joint venture contract.
eager for something in the Chinese market is clearly more anxious Fiat, since Chery was, Fiat can wait, and it was also in talks with Chery, Fiat China has also came into contact with the object of other possible joint venture. which have extensive contact with the deeper and Changan Automobile, but spread out from the current message into, Guangzhou Automobile and Changan are Fiat technology partners and OEM production vendors, joint venture partners or the preferred Chery.
Fiat is apparently anxious, not to establish such joint venture partner in last week's three flagship models (Bravo Bo Yue, Linea and Grande Punto Elegance collar friends and more) into China, which listed three imported cars, so we see Fiat's technical strength, so we see the Fiat into China's , Fiat and Nanjing Auto in the domestic commercial vehicle joint venture established by Nanjing Iveco obviously been a huge success, Nanjing Iveco has become one of the leading light commercial vehicle. Fiat not only in the direction of the vehicle active in doing the planning, investment in spare parts has not been idle, July 31, Chongqing Development and Reform Commission said, Fiat Powertrain Technologies will be in Chongqing has invested heavily in building a light-duty diesel engine plant, design capacity of 10 million, of which 70% will be for export.
multi-action show that Fiat has begun to take full advantage of the Chinese market, manpower and cost advantages for its positive contribution to the global industry are doing, the Chinese market has become a Fiat Special revival in the global market to achieve important support.
Thursday, December 23, 2010
The key to business success the brand concept and business model
Every turn of the year this time, both traditional media or Internet media will be filled with a variety of different industries or enterprises, or between success or failure of the case inventory. It has not healed in the financial crisis in 2009, there What are the changing of the characters and events worthy of our recollection of it? the author after reading the CCTV comb and a change in the inventory.
Why AMD brand concept in 2009 to achieve big change?
we all know, With the recent invasion of the financial crisis, the global enterprise environment has changed. It also makes various enterprises, also according to their own development and needs a lot of changes have taken place, while the AMD-led business which is a typical example. because of the global financial crisis has not yet started, the new coach has been largely achieved over a smooth turn, this also makes its new brand concept enterprise architecture, business model and development philosophy. is more important is that from AMD to brand concept from the corporate culture is indeed a big change to the company also created new opportunities for development.
However, this is one of the most noteworthy still, coach Dirk. Meyer served as president and CEO of AMD in the corporate structure adjustment and the The overall maintained a stable market share. and, more importantly, to enhance the chain in a stable gross margin, revenue has been reduced quarterly losses, all this marks the AMD in the new coach is gradually led towards the right direction. AMD acquisition of ATI brings big business, And, the industry's old rival Intel down means chosen to shake hands with the champion of monopolies, which also makes and AMD have more opponents to destabilize the capital.
back AMD's performance in 2009, although Compared to the other peer is still a gap, but its status in recent years for both product lines, the release of new technologies or improvements on the operating conditions, are indeed a qualitative leap. and this Actually, all thanks to the brand new team for the new concept of innovative energy technology companies.
the future is something to keep AMD out of the loss spell?
and talked about what the future can make AMD out of the predicament in recent years to have to mention September 2009 17 May, AMD announced the company will adopt a new method to help consumers select the best match their needs PC. The reason is that the key is through retailers and PC manufacturers with the use of AMD's VISION (visual) technology completely changed the previous pattern of PC functional communication, will create a new industry ecosystem. And it is based on this, AMD is also proud to finally have a chance.
which this month as Dirk Meyer visit conference said, , said White also still allow partners to succeed, their success can be achieved. because, if the While Today, AMD's partners have been all over the world from different vendors within the industry, including as Lenovo, IBM, Toshiba, same side, dawn, Founder, Hewlett-Packard, Tencent, acer, Asus, Samsung, Sun, Dell and many other PC production line Manufacturers have been very good partners. But it would create a new chain is not enough, after all, although with the support of manufacturers is a good start, but if customers do not sell a single case, or exercise in futility. Fortunately, from the current market conditions, it is clear that fear a bit redundant.
But if just from the AMD company has been strictly on their own determination to achieve the goals of view. I still believe in the future, AMD will be traditional PC and notebook computer market needs are greater breakthroughs. and that the key to the right depends on how AMD's lead and promote good VISION, let it really come to services for all of us, not just empty talk. because Only in this way, AMD can really get rid of the homogenization of the industry in recent years, competition, and embark on a truly their own way, it was a real opportunity to get rid of the curse of recent years has been a loss.
said so much, in fact, we may find that no matter which market, the development of any business is not isolated, this is industry is called a and help. So AMD's own business management wanted to think of as win. In addition, only through their unremitting efforts in the competition, innovation is the enterprise survival and development of the fundamental path. This is what AMD has been advocated by the AMD is a global market in an important reason for success.
fully the above, we find that in 2009, it is because AMD own clear positioning, and future industrial development of the keen powers of observation, and launched over the series of effective and far-sighted initiative, coupled with industry partners, many industry heavyweights in close collaboration with AMD allows not only improved their profitability and risk-resisting ability, more importantly, it allows us to see AMD back on the financial hope and promote healthy development of the industry and the Renaissance is no longer distant.
Why AMD brand concept in 2009 to achieve big change?
we all know, With the recent invasion of the financial crisis, the global enterprise environment has changed. It also makes various enterprises, also according to their own development and needs a lot of changes have taken place, while the AMD-led business which is a typical example. because of the global financial crisis has not yet started, the new coach has been largely achieved over a smooth turn, this also makes its new brand concept enterprise architecture, business model and development philosophy. is more important is that from AMD to brand concept from the corporate culture is indeed a big change to the company also created new opportunities for development.
However, this is one of the most noteworthy still, coach Dirk. Meyer served as president and CEO of AMD in the corporate structure adjustment and the The overall maintained a stable market share. and, more importantly, to enhance the chain in a stable gross margin, revenue has been reduced quarterly losses, all this marks the AMD in the new coach is gradually led towards the right direction. AMD acquisition of ATI brings big business, And, the industry's old rival Intel down means chosen to shake hands with the champion of monopolies, which also makes and AMD have more opponents to destabilize the capital.
back AMD's performance in 2009, although Compared to the other peer is still a gap, but its status in recent years for both product lines, the release of new technologies or improvements on the operating conditions, are indeed a qualitative leap. and this Actually, all thanks to the brand new team for the new concept of innovative energy technology companies.
the future is something to keep AMD out of the loss spell?
and talked about what the future can make AMD out of the predicament in recent years to have to mention September 2009 17 May, AMD announced the company will adopt a new method to help consumers select the best match their needs PC. The reason is that the key is through retailers and PC manufacturers with the use of AMD's VISION (visual) technology completely changed the previous pattern of PC functional communication, will create a new industry ecosystem. And it is based on this, AMD is also proud to finally have a chance.
which this month as Dirk Meyer visit conference said, , said White also still allow partners to succeed, their success can be achieved. because, if the While Today, AMD's partners have been all over the world from different vendors within the industry, including as Lenovo, IBM, Toshiba, same side, dawn, Founder, Hewlett-Packard, Tencent, acer, Asus, Samsung, Sun, Dell and many other PC production line Manufacturers have been very good partners. But it would create a new chain is not enough, after all, although with the support of manufacturers is a good start, but if customers do not sell a single case, or exercise in futility. Fortunately, from the current market conditions, it is clear that fear a bit redundant.
But if just from the AMD company has been strictly on their own determination to achieve the goals of view. I still believe in the future, AMD will be traditional PC and notebook computer market needs are greater breakthroughs. and that the key to the right depends on how AMD's lead and promote good VISION, let it really come to services for all of us, not just empty talk. because Only in this way, AMD can really get rid of the homogenization of the industry in recent years, competition, and embark on a truly their own way, it was a real opportunity to get rid of the curse of recent years has been a loss.
said so much, in fact, we may find that no matter which market, the development of any business is not isolated, this is industry is called a and help. So AMD's own business management wanted to think of as win. In addition, only through their unremitting efforts in the competition, innovation is the enterprise survival and development of the fundamental path. This is what AMD has been advocated by the AMD is a global market in an important reason for success.
fully the above, we find that in 2009, it is because AMD own clear positioning, and future industrial development of the keen powers of observation, and launched over the series of effective and far-sighted initiative, coupled with industry partners, many industry heavyweights in close collaboration with AMD allows not only improved their profitability and risk-resisting ability, more importantly, it allows us to see AMD back on the financial hope and promote healthy development of the industry and the Renaissance is no longer distant.
Wednesday, December 22, 2010
Group held in the union employee congress system construction of China Telecom exchange of experience speaking at ...
Leaders, distinguished representatives: <> in the union at the China Telecom Group, the employee congress system construction experience exchange meeting, to have this opportunity to review and sum up the construction workers congresses in recent years, Shanghai Telecom and democratic management of enterprises, to learn from provinces and cities as the experience of democratic management of enterprises, very happy. According to the group of the labor leaders, I feel in recent years to strengthen Shanghai Telecom union employee congress as the basic form of enterprise democratic management of the situation to make a report to the General Assembly. < > July 2000, after the establishment of Shanghai Telecom, Shanghai Telecom trade unions on the basis of inheritance, the common development of enterprises and employees standing height, active and innovative, progressive and research, exploration and practice in enterprises operation under the new historical conditions and workers congress building and enterprise reform, market-oriented operation to adapt the ways and means to adhere to the workers congress system as the Shanghai Telecom and staff to promote the common development of an effective carrier to the employee congress as the basic form of democratic management of enterprises to be further strengthened, staff ownership status has been further embodiment of the production and reform of business communications has been further developed and deepened. < ;> First, deepen understanding, and continuously push forward the implementation of trade union congress system <> enterprise restructuring, Shanghai Telecom Construction Workers Congress met with a series of new challenges: the company operation, the trade unions to adhere to the level on behalf of the Council as the basic form of democratic management of enterprises? company as a legal person, do I need two employee congress? how to deepen and strengthen democratic management of enterprises, in politics, with full respect for the status of employee ownership in the enterprise; in the system effectively protect the democratic rights of employees; efforts to safeguard the economic legal rights of employees to protect and expand the employee's right to information, participation and supervision, to mobilize the enthusiasm of all staff and creativity? how to deal with the factory management and other employee congress the relationship between democratic forms of management? union of democratic management in the enterprise What is the status? particularly after its listing, do I need employee congress? employee congress and what is the relationship between shareholders, and we seriously study the form of the importance of democratic management of enterprises located in the: Corporate decision-making on major issues necessary procedure; employees understand the business, an effective form of participation in management; legal rights of union employees to maintain the basic means; the common development of enterprises and employees, boosters, and with to guide the trade unions to promote and strengthen the employee congress as the basic form of the practice of democratic management of enterprises. focus on the performance in dealing with three relationships, so that employee congress system, based on the constant development and improvement of the relationship between employee congress system, so insist on the unity and development. <> We Insist that the basic form of democratic management of enterprises, adhere to the staff on behalf of the rights and participation with the basic task, adhere to the creation of harmonious labor relations, improvement continues to increase. <>, for example, the company system, the company as a legal entity, on two still need to hold the employee congress grass-roots, in discussing the In a different view. We believe that the employee congress held company level, the implementation of multi-level democratic management is consistent with the premise, can first be tried, and then in practice, perfect In 2002, the We employee congress Assembly Rules, the democratic management of multi-level on the basis of a new a new development. <> to grasp the relationship between upholding and developing, in fact, adhere to the viewpoint of development, to find a unified point in the development, in development for common. <> 2, dealing with good news to the employee congress as the basic form of democratic management system based on <> on the democratic management to create and compatible with other forms of relationships, so that various forms of unity. < > In practice, we will employee congress, factory, built a system of equal consultation, a system. employee congress, the Democratic Management Committee, a team of factory affairs leading group, the two brands. the Democratic Management Committee, Plant public service leadership group held two meetings at the same time, better integration of all forces in the enterprise. <> We employee congress platform, and actively promote factories more transparent. provides for five major areas, 27 public content, implementation the responsible departments, open range, open frequency and supervisors, factory included in performance monitoring, evaluation units into the grassroots, from the system and institutions, ensures the implementation of different levels of factory affairs. At present, Shanghai Telecom, two basic units Full implementation of factory affairs. factory affairs to disclose the content rate of 100%, factory affairs working body set up to 100%. factory affairs of the actively promote, and strengthen the employee congress's right to know, broaden democratic participation of workers congresses , democratic management and democratic supervision of the channels and enrich the contents of the employee congress, the company is based in the democratic management of employee congress has leapt to a new level. <> 3, handle employee congress of trade unions in the construction business on the basis of the role, give full play to the role of the relationship between other departments, so that trade union initiative and enthusiasm of the unity of other sectors. <> represents the interests of trade unions of workers and defenders, no doubt, requires certain rights to achieve their duties, but we think it necessary to grasp the degree right. We feel that trade unions in the construction of the role of employee congress system, if the positioning is too high, in practice do not necessarily completely, if the targeting is too low, in practice no effect on the play. As the work of the employee congress bodies, trade unions promote the workers congress, should focus on the construction of systems and mechanisms, focusing on participation, focusing on progress. by communicating with various departments, consultation, join forces. our ; big who who does not fight small, and seeking consensus; do not fight who wins, for the sake of harmonious win-win. Each employee congress before the union to the theme of the meeting, the meeting content, including the convening of the conference have taken the initiative to actively coordinate with the parties concerned, and communication. through the General Manager's office staff representatives to participate in high-level decision-making activities, through the establishment of trade unions equal consultation and administrative system to ensure that the views of union workers, voices and demands of channels open. <> Meanwhile, under the leadership of our party, active and administrative communication, and coordinating the various parties. In the event the vital interests of the staff on strengthening the integrated management with the Department of Human Resources, in coordination on major reform programs to ensure the measures introduced, the relevant departments take the initiative to seek the views of trade unions, to listen to the views of staff representatives. <> in handling the relationship between the three Also, for some comrades whether the company should not the employee congress after the listing of actual thinking, we employee congress and the relationship between shareholders, publicity on many occasions, unify their thinking. In our view, shareholders and staff representatives on behalf of the General Assembly Both the General Assembly, the different nature of the object represented and their interests are different. AG shareholders is the highest authority, the investment side of the organization representing the interests of investors and will exercise the powers of the main shareholders. The workers congress is of workers in enterprise management, the exercise of the power of democratic governance institutions, represents the interests of workers and enterprises will subject the exercise of power is the enterprise workers, both of the duties, powers and its role is different and can not replace each other . <> through publicity and education, we recognize that Shanghai Telecom as a state-controlled offshore company, ownership must be to respect the status of workers, the masses of workers into full play the enthusiasm, initiative and creativity. resolutely safeguard the economic interests protect the democratic rights of workers, trade unions and workers congress to play in the democratic decision making, democratic management and democratic supervision role, adhering to and improving employee congress as the basic form of democratic management system of enterprise. Meanwhile, the basic rule in the framework of listed companies range, fully taking into account employees, shareholders and the interests of users, so that the best interests of the three. <> Second, adhere to innovate and expand the building space workers congress <> a post from 2001 session on behalf of the Council, we have the employee congress building, every year of innovation, the development of every year. employee congress building a There are new breakthroughs in infrastructure; the way the activities of workers congresses breakthroughs. embodied in the both rely on the democratic consciousness of business leaders, but also rely on the protection of the system. We feel that the basic system construction employee congress is to strengthen and promote the democratic management of enterprises, and promote common development of enterprises and employees the fundamental .2000 July, the company was established, we will promptly formulate details of the company employee congress, as the democratic management of enterprises Dafa. clear to the employee congress system as the basic carrier, launched employee political participation, promote and facilitate the development of enterprises. <> July 2002, According to the new situation after the corporate restructuring, we have the basis of practice, the scope and size, defined the company and the division of grass-roots level permissions workers congresses, as well as branch, Taiwan Room TUC rights. forming a multi-level management, each focusing on complementary and mutually complement the employee congress system. <> We also combine the actual situation of democratic management of enterprises, has formulated the a series of supporting management systems and regulatory documents, the formation of an informed government, hospitality consulting, jointly earnest discussions, staff representatives and decision-making process and a series of inspection requirements, making the employee congress as the basic form of the building of democratic management of enterprises has been further enhanced to ensure that the common development of enterprises and employees in Shanghai Telecom's implementation. <> 2, the content level of innovation. <> In recent years, the contents of employee congress, we pay attention to expanding gradually deepened. < ; on understanding their concerns, care and want to know something, , the results will be reviewed in the staff representatives and staff representatives on the head of the meeting for public feedback on the General Assembly to become a major highlight of the employee congress. <> Meanwhile, we pay special attention to the contents of the staff of the focus of attention on the development, deepened. For example, with the deepening of enterprise reform, improving the quality of their own staff attach great importance to the enterprise training, training content, training forms, training methods are very concerned about the beginning In 2003, we listed the use of employee education expenses special report into the employee congress, accept the supervision of representatives of the employees, the employees through the employee congress understanding of their concerns. We also track the needs of staff representatives, staff representatives have held meetings and head of staff representatives and leaders to participate in bi-monthly communication will listen to the views of staff representatives and in accordance with the views of staff representatives, issued a menu of training, advice and training for the progressive implementation of personalized advice welcomed by the staff of praise. closer to the employee congress and workers distance. <> 3, the formal level of innovation. <> We believe that the democratic management of enterprises, in essence, is the staff involved. employees understand not only transparent and smooth to the daily production in the enterprise, management work, should also participate in the high-level decision-making. To this end, we note from the form of innovation, employee participation in enterprises to build business development, promote enterprise development platform, and smooth the common development of enterprises and employees of the channels. <> One employee congress for consideration and decision-making platform. consideration of suggestions and consider the decision, is the law of the employee congress of the two important functions. is to ensure that an important part of healthy development of enterprises. Every employee congress ago, companies Report of the General Manager of the administration, business development, business programs and a major reform of major decisions made under the program staff representatives group, presented to the consideration of employee representatives to listen to the views of staff representatives; have informed representatives of the employees hold government report, took office on behalf of the The theme will be involved, please do the relevant functional departments of special reports, the real representatives of the employees fully informed, the source of participation; company executive and the union both have an equal consultations and reach consensus. In recent years, with particular attention to improving their major decisions on behalf of the consideration of the level of major decisions to ensure that enterprises are not mistakes. and to consider the proposal, making the Trinity, adhere to the important matters must be approved by the employee congress democratic decision-making. We provide that, where major decisions related to enterprise, business, enterprise and employment, business process reengineering, business performance distribution, employee benefits, labor protection and other matters must be reported to the employee congress to listen to employee congress's deliberations and decisions according to law, the company's decision to take into account the employees, shareholders and the interests of the company three more in line with corporate reform, the actual development. <> The second is a platform for staff representatives to attend the employee congress .2001 beginning, we introduced the staff representatives to attend the employee congress system. observe the employee share of seats 15% of the total number of employee representatives - 20% of .2004, we have introduced the staff-line registration to attend, will attend the gallery system and the combination of human self-consciousness, caused the staff a better response. number of staff representatives to participate in the gallery, said: listen before that Congress has a public gallery, and now the company also has a public gallery employee congress, we can observe the employee congress. <> Third, general manager of office workers will be attended by representatives of the platform. for better scientific decision-making, democratic decision-making, from October 2002, the company managing a work meeting attended by representatives of every two workers. employee representatives have the right office at the general manager of the meeting, presented their views, opinions and suggestions. entitled to a work meeting, General Manager the relevant contents of the relevant departments to the corporate headquarters and primary research units and understanding of the situation first-hand information. the right to submit the question of concern to the staff meeting, general manager of research and discussion of office. <> Fourth, staff representatives and the company leading bi-monthly communication platform. company leadership and employees face to face together the corporate development plan, starting from August 2002 has so far held 14 to BPR process reengineering, company is listed, such as housing reform, and corporate staff concerns new round of development, business innovation and labor competitions, etc., the company leadership and frank communication between staff, the decision allows the company to better focus on public opinion, more scientific, more democratic. <> in the form of innovation and development, not only adequate protection of employees the right to information in enterprise development, participation and decision-making power, but also makes business development and staff development are at a higher level of harmony. <> 4, the mechanism level of innovation. <> Employee Representative the quality of the relationship between the level of political participation to workers congresses, and political participation of staff representatives is to determine the level and quality of key workers congresses. for some workers on behalf of civic pride, reduced sense of responsibility, ability to keep up with political participation requirements of enterprise development, and represents part of the , competition level speeches, a vote of confidence the people and organizations audited the basic procedures in the implementation of the company's second employee congress. In two representatives of grass-roots employee congress election, the grassroots were out by 10% - 30% proportion of the campaign. In 1369 delegates, 242 elected representatives of the employees through the campaign. join the campaign 405 people, 379 people participated in the campaign. <> Second, debriefing system. We require, the staff representative once each year to the constituency staff debriefing, reported representatives of the employees to perform duties, and accept the appraisal and supervision of the masses of workers. This year in January, representatives of the employees on behalf of the General Assembly of 409 employees, with 391 employees to the constituency in which the debriefing, debriefing 95.6%, 3066 employees from five staff representatives on democratic evaluation; 928 constituencies where the second employee congress on behalf of employees to report on his work, effectively enhancing the sense of responsibility on behalf of employees. <> Third, the training system . Our management staff representatives in each of the knowledge, competence, sense of democracy, political participation and other aspects of the training capacity to continuously improve the ability of the staff representatives of political participation. Last year, we have been through the member schools, and grassroots levels of the company on behalf of 1283 conducted a special training. At the same time, we visited by representatives of the employees, to let the representatives in practice exercise. <> Fourth, the reward system. In the report on his work on the basis of the staff representatives, representatives of the employees to perform on behalf of our duties according to the performance, the total number of staff representatives in accordance with the 10% - 20% of the proportion of points A, B, C third gear reward, employee congress this year during the next five, 60 were representatives of the employees are rewarded, to mobilize the political participation of staff representatives initiative. <> Fifth, replace the system. According to report on his work situation, the failure to perform duties on behalf of the representative, to replace, the ranks of staff representatives in order to maintain vigor and vitality. <> staff representatives had a positive effect, one effectively changes the structure of the ranks of staff representatives, a group of highly qualified staff representatives smoothly; the second is a better solution to the representatives of the employees come from? employee representative represent? and how to be a good issues such as staff representatives, staff representatives, as awareness of sense of responsibility and significantly improved; third is effectively stimulated to enhance their quality of staff representatives to participate in democratic management of enthusiasm. <> three, focus on pre and post links, continuously improve the level on behalf of the Council, the effectiveness of <> in the development and improvement based on the democratic management of the employee congress, we pay attention to do a good job before, after the two links, making the employee congress of the effect is more obvious. <> First, pre-link, in the following four areas: <> 1, determine the issues. employee congress, the identification of topics, not only to the actual effect of the employee congress, but also to the degree of employee congress . the identification of topics, the key is able to grasp the focus of enterprise reform and development and employee focus of attention, and the combination of the two points do to spare the article. In recent years, our attention by two broad: extensive solicitation of employee representatives and the views of employees; and corporate departments conduct extensive communication and coordination, strive to have each employee congress 1-2 resonance can cause all the excitement, so that each employee congress be of concern to the meeting. < > 2, informed government report. Each employee congress held in front of representatives of the employees informed government report to the theme of this involves the employee congress, please do the relevant functional departments of special reports, for example, three companies system reform, employee medical insurance, the overall budget, staff education and training for each major reforms and initiatives were introduced to the staff representatives, the real representatives of the employees fully informed, the source of participation, the general satisfaction of the staff representatives. <> 3 and equal consultation. as a necessary employee congress program, each employee congress held on the eve of the company, the company executive and the union both have an equal footing, on the major issues involved in employee benefits and business development consultation on major issues, agree to conclude a collective contract employee congress laid a solid foundation. In recent years, through equal consultations, and by the Workers Congress, has introduced and implemented to enhance the quality of staff work, improve employee health insurance works, health, and help engineering difficulties to live and work projects to determine the average annual training time less than 40 hours. and established a position in the enterprise as the core of the incentive pay system, career employees experimented with the design, set up a staff of Innovation Award and Contribution Award. greatly mobilize the enthusiasm of the staff. <> 4, on behalf of the pre-trial. Each employee congress, we have about 10 days in advance, will be the main document by the employee congress representative group of workers to organize trade unions on behalf of carefully pre- consideration, pool our ideas and recommendations to ensure the quality of the employee congress. <> Second, after the link, mainly in the following four areas: <> 1, workers congresses quality assessment activities. employees to exercise powers on behalf of the employee congress, democratic procedures, quality of meeting assessed the aim of the evaluation by representatives of the employees to further improve the quality of employee representative assembly, to better implement the terms of the employee congress, to better mobilize the workers enthusiasm on behalf of democratic participation. each employee congress, we have sent representatives to consult the table workers, to assess the quality of the employee congress. Every time the amount paid in more than 200, representing about 50% of the number of staff representatives about the work on improving employee congress to improve the quality of workers congresses, played a positive role. According to the 2002, 2003, evaluation feedback, satisfaction and general satisfaction rate reached 99.4% and 99.6%. <> 2, inspection activities on behalf of workers. This is the inter-sessional staff employee congress to implement the resolution on behalf of the employee congress situation, employees concerned about the hot issues, focused, and carry out the work of inspection. In order to ensure the employee congress and collective contracts implementation of the various elements, we have established inspection activities on behalf of employees, employee congress in session, the organizations representative of workers on matters related to conduct inspections employee congress inspection visits to check the focus on the implementation of the resolutions of workers congresses, business management priorities and hot issues of concern to the masses of workers, both to understand the implementation of relevant content, timely and easy to urge relevant departments to improve. <> 3, the employee congress special committee activities. We have established a democratic workers congresses Management Committee, the proposal review committee, production management and labor protection committee, welfare committee and representatives of the five special committees of qualification review team (group), development of relevant job duties. special committee activities at least twice a year, on topics related to employee congress conduct research and related processing work to ensure the implementation of employee congress of the motion. <> 4, proposals for handling employee representatives. proposal is to exercise on behalf of the staff representatives the right to perform on behalf of obligations, an important way to participate in politics. As After the employee congress is an important work, we have set up by the company vice president director, the leadership of the main functions of the department's proposal for the members of the Review Committee on the filing of the proposal carefully instructed the relevant departments of the treatment, and the results timely feedback to the sponsors. the sponsor of the proposal dealing with the quality of council departments to handle. According to the views of trade union consultation on the proposal dealing with the past two years dealing with the proposal on behalf of over 87% satisfaction rate, making proposals for the company to understand public opinion, representative of an important part of political participation. <> Fourth, hold the key to deepening the construction workers congress <> Workers Congress building in practice, we feel the need to grasp the five key to deepening trade unions Congress System in China <> 1, the implementation of the employee congress mandate is to strengthen the core of building workers congresses. <> implementation of the mandate is to build the core of Congress workers. In Shanghai Telecom's reform and reorganization process, we insist major decisions on corporate, business, enterprise and employment, employee job transfer diversion, distribution of business performance, employee benefits, labor protection and other matters must be reported to the employee congress to listen to employee congress's deliberations, according to mandate employee congress decision . <> In recent years, we attach particular importance to consider the employee congress recommendations on major decisions right, pay attention to guiding the focus moved on behalf of the consideration of important matters of policy decision to raise the level of consideration of major policy decisions; special attention to the employee congress consideration of discretion involved in the matter of the immediate interests of workers labor rights, distribution rights and welfare benefits, reform programs must be approved by the employee congress vote shall not be implemented without the adoption; special attention to the council to supervise the employee congress, and enhance democratic comments scientific accuracy, avoid formalism formality. <> 2, focus on procedural norms is to strengthen the foundation for building workers congresses. <> Workers Congress on behalf of workers to exercise their democratic institutions of power management. employee congress stressed representative of the breadth, the openness of deliberations, the operation of the program, so as to reflect public opinion, reflecting the fair. practice, we first, in accordance with the meetings; Second, in a timely manner on behalf of the adjustment, addition, removal, etc., to maintain the integrity of the ranks of staff representatives; Third, give full play to both the employee congress of the Bureau, joint head of the role of staff representatives, not to the employee congress Bureau, the staff representative head of the Joint Congress of alternative terms of reference of staff to ensure the democratic rights of workers are implemented in the system; Fourth, change a show of hands for the secret ballot, the introduction of any major program must be secret ballot, in order to better reflect the wishes of the staff representatives. <> 3, to enhance the quality of staff representatives is key to strengthening the construction workers congresses. <> quality of staff related to employee congress on behalf of the level of political participation, and the level of political participation of staff representatives Also key is to determine the quality of workers congresses. In recent years, Shanghai Telecom employees continuously improve the quality of Congress, to a certain level, the staff representatives from the sense of responsibility and as awareness, therefore, must always pay attention to solve staff representatives represent? and how issues such as good staff representatives, staff representatives to keep the ranks of vigor and vitality. <> 4, continuous innovation is the driving force to strengthen the construction workers congresses. <> vitality of Workers Congress lies in its effectiveness. and effectiveness to adapt to new situations come from, to solve new problems. we break things, the rights of thinking, adhere to the innovative ideas to think about the employee congress of the building, the employee congress of the building, always reflect the innovative ideas, from the system, form, content, to the mechanisms, active and innovative, progressive development and continuous improvement. <> 5, straightening out relations is to strengthen the guarantee of the construction workers congresses. < ;> Shanghai Telecom Workers Congress has a very good environment for building, construction workers congresses in this regard due to the basic system, it also benefited from government enterprises, government, harmonious relationship between workers, and the progressive development of long-term practice, and gradually improved. In this regard, we summarize the two sentences, called Party Congress at the same level of ideological and political leadership to fight under the leadership of party committees, and actively promote employee congress building; same time, we take the initiative to administrative support, strengthen integrated management of administrative departments, especially the Ministry of Human Resources and Finance Department coordination and communication and other departments to form a forms of business practices of democratic management and exploration, proved to enhance the employee congress as the basic form of democratic management of construction enterprises, and promoting grassroots democracy, to implement the principle of the Working Class; conducive to safeguarding the legitimate rights and interests of employees; is conducive to the enterprises to establish a harmonious and stable labor relations, enhance the cohesion; that will help people's enthusiasm and creativity. Facing the new situation of growing businesses and emerging new problems, we trade unions and companies in the Group under the leadership of party committees in business administration with the support of the participation of all staff continue to explore, practice, innovation and continuous improvement in employee congress as the basic form of the quality of democratic management of enterprises, promoting Shanghai Telecom's new round of development.
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