6 consecutive years of losses after 3419 Fiat in 2007 ushered in a turning point in the cause, according to Fiat in China reported a release in early 2008: Fiat Group net profit in 2007 reached 2.1 billion euros, an increase of 78.5% . so profitability has led Fiat to return to Europe, the ranks of the mainstream car manufacturers, Fiat also began to get rid of losses in the global market opportunities for their full recovery.
Fiat Auto's main market is currently in Italy, Turkey, Argentina, Brazil and Eastern Europe, where the Italian domestic market share of about 37% of Brazil's 27% market share in Turkey and Argentina, about 10% market share, but the whole, these markets of limited size, it is difficult to help Fiat get the source for sustainable growth.
Therefore, get rid of Fiat after the loss of the plight of the world started looking for new market opportunities, and China as the world's second-largest automobile consumer market, and sales in 2007 year on year growth remained at around 22% of high-speed growth, even if the growth in the first half of 2008 has dropped slightly, the overall sales growth rate is also 16%, which is currently the world market are difficult to do any to.
and if in accordance with the average growth rate of 16% of the first half of 2008, China's auto consumption market will achieve annual sales of ten million in number. and the Chinese auto market has not any car company to dominate, even if sales Volkswagen Group's largest market share is about 20%, so to achieve the comprehensive regeneration of the Fiat can not do without the Chinese market.
decisive shot
2007 Nanjing Fiat to terminate the end Fiat made a very straightforward thing piece is smooth and Southern steam to break up, so that Nanjing Fiat to become China's second home defeat in the hands of a joint venture .2007 money (It is understood that the Fiat Group in 2007 year-end cash surplus of 400 million euros) in Nanjing Fiat, Fiat did not care that point, , will be more help Fiat to launch new operations in China.
also proved that the Fiat is indeed a well-planned in China, December 26, 2007, Fiat and NAC officially broke up, the next day, Fiat is issued because regardless of whether there Nanjing Fiat, Nanjing Fiat sold cars flying the , if its ignored, and that Fiat will be difficult to continue in China based.
primary alternative Chang Chery, Guangzhou Automobile
in the August 7, 2007, Fiat and Chery signed the Memorandum have not signed a formal joint venture contract.
eager for something in the Chinese market is clearly more anxious Fiat, since Chery was, Fiat can wait, and it was also in talks with Chery, Fiat China has also came into contact with the object of other possible joint venture. which have extensive contact with the deeper and Changan Automobile, but spread out from the current message into, Guangzhou Automobile and Changan are Fiat technology partners and OEM production vendors, joint venture partners or the preferred Chery.
Fiat is apparently anxious, not to establish such joint venture partner in last week's three flagship models (Bravo Bo Yue, Linea and Grande Punto Elegance collar friends and more) into China, which listed three imported cars, so we see Fiat's technical strength, so we see the Fiat into China's , Fiat and Nanjing Auto in the domestic commercial vehicle joint venture established by Nanjing Iveco obviously been a huge success, Nanjing Iveco has become one of the leading light commercial vehicle. Fiat not only in the direction of the vehicle active in doing the planning, investment in spare parts has not been idle, July 31, Chongqing Development and Reform Commission said, Fiat Powertrain Technologies will be in Chongqing has invested heavily in building a light-duty diesel engine plant, design capacity of 10 million, of which 70% will be for export.
multi-action show that Fiat has begun to take full advantage of the Chinese market, manpower and cost advantages for its positive contribution to the global industry are doing, the Chinese market has become a Fiat Special revival in the global market to achieve important support.
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