Network HC food industry China's rapid economic development, and promote profound changes in consumption, but also to lead the industry's future development direction of China's traditional industries as the liquor industry, China's economic development take the fast lane on the road in their development continues to write the legend of the industry are happening at the same time interesting changes behind these intriguing changes brought to the public is more attraction. Aspect Aspect
one of three: the price soaring. Entered after 2005, prices became the subject of development of the industry, and represented high-end wine prices are the main theme of this theme, in the year 2007 Maotai continuous implementation of the price boom of the entire industry, led Wuliangye, Jiannanchun, Luzhou wine prices and other countries to follow suit, flying 53 degrees in 2009, the retail price to 868 yuan Maotai, Wuliangye, National Pits 1573, followed Shuijingfang etc. gone up, respectively, exceeded 700 yuan, 600 yuan, 500 yuan mark, the corresponding : 53 degrees maximum selling price is close to flying Maotai 1,200 yuan per bottle, 15, 53 degrees mentioned Maotai 6,000 from 3,998 yuan, 30 Maotai rose from 13,580 yuan 18,800 yuan, 19,000 yuan from 50 years Maotai rose to 2.8 million; Wuliangye price of 30 years 8,000 50 years the retail price of 1.29 yuan ... ... prices soaring to high-end wine consumer groups and ordinary Jiuzhuo drifted away, to push high-end liquor the luxury of spending the camp.
Aspect two: the myth of the auction. Since 1999, the first dynasty, Nian Wu Gong wine special auction will set a precedent for open since 2007, Yinchuan, the form of liquor in public high price with 1.8 million sold the first batch of Yinchuan Wines Ltd. Wang Hao of the first bottles of liquor off the assembly line, you can tell The high price of these two auctions in the industry caused a strong reaction, not only improve their visibility and also to the value of high-quality liquor has a new understanding of the minds of consumers, which will lead to the liquor industry in a short time a series of auctions, these auctions will not only record breaking auction of the myth time and time again in Shenzhen price of 88 million sold; June 19 bottle of 1959 with an annual output of 1.03 million bottles of Maotai setting a record auction; July 8 bottles of alcoholic liquor 4 Collection 2.93 million looks cellar hole yuan, of which the signature of the collector's edition bottle of Huang Yong Yu Tung went for 990,000 yuan cellar; September 5, 2010 Fen Group in Beijing, Fen to 30.76 million yuan of the total sold, including one bottle of the highest auction price was 209 million, re-creating the legendary auction ... ... high-end wine collectors have become the Gold
Aspect three: the pursuit of capital. Holdings to the control Shuijingfang Diageo, owner of coal in Shanxi Fen group injected 5.0 billion, to 348 million won Vivian Zhijiang 51% stake in wine, becoming the controlling shareholder of Zhijiang; Hua Ze acquisition of Jilin elm money Holding the wine in the Taibai; alcoholic liquor by the Autumn Fair of the machine in Zhengzhou, Henan Salt, (Hunan) Han Holdings and other companies signed a strategic cooperation agreement; Jiangsu present geographically venture into other industries and overseas capital into the wine industry, to the liquor more space for reverie industry ... ... also the luxury of high-end liquor into the camp quickly hit a Aspect
analysis behind the soaring prices of both, the myth of the auction, the capital of the chase, as the liquor industry has been able to call in a and the voices of doubt in the completion of a hit on another round of price increases, the interpretation of the myth of the auction, attracting the attention of many capital assigned to the liquor industry, as the luxury of high-end liquor is often referred to the topic, the World Luxury Association China Ouyang Kun chief representative that less stringent control of liquor market is preferred.
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